All-New Peugeot 3008 SUV Named Car Of The Year 2017

March 6, 2017 by Peugeot

All-new PEUGEOT 3008 SUV named 2017 Car of the Year in Geneva

◾Marks the 21st prize awarded to the all-new 3008 SUV

◾The all-new 3008 SUV becomes the fifth PEUGEOT to scoop the Car of the Year accolade

The all-new PEUGEOT 3008 SUV has been named the 2017 'Car of the Year' at the Geneva Motor Show by a judging panel comprising 58 European journalists.

The all-new 3008 SUV impressed the judging panel with its combination of style, interior design and performance. This prestigious trophy joins the 20 other prizes the 3008 SUV has already won since its launch at the start of 2017.

The vehicle is the fifth PEUGEOT to win the Car of the Year prize and the first SUV to be honoured with the accolade in its history. PEUGEOT's success in the awards dates all the way back to 1969, when the 504 saloon scooped the award.

The all-new 3008 SUV majors on technology with its state of the art PEUGEOT i-Cockpit® interior layout, offering a more intuitive and engaging driving experience, with a compact multi-function steering wheel, 12.3' head-up digital instrument display and 8.0' capacitive touchscreen which is accompanied by stylish satin chrome piano key toggles.

The all-new 3008 SUV also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.Nearly 100,000 customers have already placed orders in Europe with 84% opting for the Allure, GT Line or GT trim.

The 'Car of the Year' prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries, who have been assessing each model's entry since early 2016.

Jean-Philippe Imparato, CEO of the PEUGEOT brand, commented: 'I am particularly proud and very pleased that the all-new PEUGEOT 3008 SUV has just won the 2017 'Car of the Year' prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.'

Customers can now configure and order an all-new PEUGEOT 3008 SUV from start to finish at www.peugeot.co.uk.

PEUGEOT
Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature 'Motion & Emotion', PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008, 3008 and 5008 supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

Photo credit: Peugeot
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