New Creative Campaign Supports Launch Of Fiat 500L

June 29, 2017 by Fiat

•Fiat launches new pan-European ad campaign for 500L crossover

•Multi-channel campaign will appear across Continental markets

•Campaign created by Leo Burnett

Fiat has launched a new pan-European ad campaign in support of its new 500L crossover.

Created by the team at Leo Burnett, the multi-channel campaign highlights the model's family-friendly appeal under the concept 'Let's make room for the next generation'.

A range of engaging TV, radio and web ads have been tailored for individual markets across the Continent and will begin appearing in the coming weeks as the original Fiat 500 celebrates its 60th anniversary.