2018 Audi S5 Sportback Named One Of Wards 10 Best User Experiences

September 20, 2017 by Audi

•Wards 10 Best User Experiences evaluates the user-friendliness and effectiveness of the vehicle's technologies and features

•Driver-focused technologies such as the Audi Virtual Cockpit and MMI® touch with handwriting-recognition contribute to the intelligent user experience

•Five-door coupe remains a benchmark for exceptional integration of technology within a refined interior design, judges said

HERNDON, Virginia, September 20, 2017 – The 2018 Audi S5 Sportback earns a spot among Wards 10 Best User Experiences with editors noting that the Sportback remains a benchmark for exceptional integration of technology and refined interior design in the luxury sedan segment.

As manufacturers increasingly strive to simplify connectivity with personal devices in vehicles, information displays and advanced driver-assistance features, the S5 Sportback received high marks for its virtual cockpit with vivid graphics, refined interior design with carbon fiber accents and its suite of available advanced driver assistance systems.

WardsAuto editors evaluated vehicles based on the overall effectiveness of the user experience, how easily the car connects with a compatible smartphone, user-friendliness of the controls, the availability of the advanced driver assistance technology, and how appealing the materials are as a component of the user experience.

The innovative Audi virtual cockpit transforms the way the driver interacts with the S5 through an entirely digital dashboard that renders 3D graphics with brilliant clarity. A quad-core NVIDIA Tegra 3 processor that can deliver vibrant color at 60 frames per second helps to enhance the infotainment viewing and navigating experience via the large Google Map images supported with 4G LTE (where available). Newly available Audi smartphone interface offers Apple CarPlay™ and Google™ Android Auto integration for compatible smartphones.

Additional benchmark infotainment features include the MMI® touch® with handwriting-recognition and available full-color head-up display, which projects relevant driving information in the driver's field of vision. Newly available in-car Audi connect® infotainment and security features, supported by 4G LTE connectivity (where available) help connect the vehicle with the internet, the owner and the surrounding infrastructure. Improved functions include online traffic info, weather updates, and internet radio streaming as well as picture navigation, read-aloud personalized news headlines and Twitter® alerts, among other features.

'From the vivid graphics, bright head-up display, large rotary multi-media dial and fast response to commands, the user-experience of the S5 Sportback remains a benchmark for autonomous functionality, graphics, user-friendliness and infotainment,' said WardsAuto Senior Editor, Tom Murphy.

A full suite of advanced driver assistance systems, including standard Audi pre sense® basic and city, Audi active lane assist, and available Audi adaptive cruise control with stop & go and traffic jam assist, also help drivers navigate the road and traffic with increased confidence.

The S5 Sportback competed among a field of 23 nominees for the accolade, which complements the annual Wards 10 Best Interiors competition. Audi will formally receive the award during a ceremony held at the WardsAuto User Experience Conference, taking place October 5, 2017 in Novi, Michigan.

Photo credit: Audi
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