Motul – New Lubricant Partnership For All Suzuki Products
December 8, 2017 by Suzuki
The relationship between the Suzuki name and Motul has been in place for almost 30 years through MotoGP™ and the two-wheeled world. Now, a new link in the strong chain connecting the two companies has been added with the announcement of a new multi-year commercial agreement between Suzuki GB PLC and Motul.
From January 1, 2018 Motul's lubrication products will become 'Officially Recommended' for all automotive, motorcycling and marine models marketed by Suzuki GB PLC, a wholly-owned subsidiary of Suzuki Motor Corporation in Japan – one of the top 10 car manufacturers in the world with production facilities in 23 countries and 45,000 employees.
No planes and trains, but almost everything else on wheels or water…
Sales in the UK commenced in 1963, firstly with the importation of motorcycles and later, ATVs, marine engines and cars including well-known models such as the Swift, Swift Sport, Vitara and S-Cross. Suzuki's marine engines are lubricated by Motul products as part of a long-standing agreement, and the new partnership now augments this existing agreement to cover all Suzuki vehicles sold through the GB network.
With Suzuki particularly well known for its Mini and Supermini ranges, but with models covering all types of usage from city driving to off-road, Motul's extensive range of specialised products including engine oils, gearbox lubricants and much more will be recommended and used for all Suzuki cars as well as its two-wheel, ATV and marine products.
Suzuki has a range of engine options which offer performance and efficiency – key watchwords for Motul and two of its core values – the latest being the introduction of the SHVS Mild Hybrid which is perfectly matched by Motul's exclusive Hybrid 0W 16, the next generation of engine oil.
Suzuki Motor Corporation will celebrate its centenary in 2020 and Motul has been in the lubricant business for more than 160 years; innovating, performing and producing products for the people over the decades – common goals which bring companies together.
30 years and counting…
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Michael Le-Flay, Suzuki GB Aftersales Marketing Manager, commented: 'Suzuki GB PLC chose MOTUL as their preferred automobile oil supply partner as we recognised that both companies shared a common commercial architecture, along with a passion and enthusiasm that sees each company excelling in their respective fields. This is a perfect fit for us, as this agreement now recognises MOTUL as the official oil supplier for Suzuki car, bike, ATV and marine products in the UK. We've worked closely with MOTUL on various projects over the last 15 years and they're a great bunch of people to deal with. We are very much looking forward to working with MOTUL and together, developing a robust business strategy that will prove beneficial for both parties, including our own Dealer networks'. Olivier Montange, Motul Executive Vice President Zone EuroMed, added: 'Few manufacturers have the length and strength of the collaboration between Suzuki in MotoGP™ and Motul. Over these last three decades, Suzuki's engineers and Motul's technical experts have forged a deep-seated understanding and symbiotic working relationship, developing the perfect oils especially for Suzuki's engines. We are looking forward to starting this new automotive commercial relationship in 2018 with Suzuki GB.' ABOUT SUZUKI MOTOR CORPORATION. Formed in 1909, Suzuki is one of the world's most successful automotive brands and ranks currently as the 9th largest car manufacturer. As well as their award-winning cars, they have a strong and successful heritage in Motorcycles, are at the forefront of Marine outboard engine technology and were the first manufacturers of the All-Terrain Vehicle (ATV). Suzuki brand symbolises outstanding quality and value for its millions of customers throughout the world. The UK product range is vast and consists of six different car models, 39 on and off road motorcycles, eight ATV's and 31 different types of Marine outboard engines including the recently introduced 4.6-litre DF350A. Globally, Suzuki produces 3.1 million cars and 2 million motorcycles every year. It has 35 production facilities around the Globe and sells its products in 192 countries. Suzuki is well known as the 'Small Car Experts' and two of their most successful models are the Celerio City Car and Swift Compact Super Mini. Suzuki launched its Baleno hatchback in June 2016, which was then followed by Ignis mini Crossover in January 2017, all-new Swift in June 2017 and the new Swift Sport due next Spring. Global sales of the Swift recently exceeded 5.7 million units. (since 2005) ABOUT MOTUL Motul is a world-class French company specialised in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its MotulTech activity. Unanimously recognised for more than 160 years for the quality of its products, innovation capacity and involvement in the field of competition, Motul is also recognised as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100 per cent synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry. Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports. Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance & Sprint Series, MotoGP, World Superbike, MXGP, Endurance World Championship, Supercross, IOM TT, Ice Speedway Gladiators World Championship, F1 Boat and scores of others.
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