Seat Rolls Out Amazon Alexa

August 3, 2018 by SEAT

•SEAT, the first automotive brand in Europe to launch Amazon Alexa in its vehicles

•Cloud-based voice service gives SEAT customers access to host of functionality

•Integrating Amazon Alexa allows drivers to optimise time in the car and simplifies access to different functions

•Amazon Alexa is now available for Android users in the UK

Martorell, 01-08-18 – SEAT is beginning the roll out of Amazon Alexa, Amazon's cloud-based voice service, in its vehicles, giving customers access to a host of functions accessible through simple voice commands.

As our lives become increasingly busy, bringing Amazon Alexa into the car means customers can optimise their time behind the wheel; whether its managing their personal schedule, playing music, navigating to points of interest, requesting personalised news or finding the nearest SEAT dealership.

The SEAT Media Control with Amazon Alexa app not only increases the amount of functionality available in the car, but also simplifies access to those key functions. All users need to do is press the control button on the steering wheel and speak.

Launched in 2014, Amazon Alexa now has more than 45,000 skills thanks to the Alexa Skills Kit (ASK), which encourages developers to continually expand and evolve the Alexa's capabilities.

'As functionality and connectivity levels increase, we have to find a balance between usability and safety. Introducing Amazon Alexa helps us find that balance' said SEAT President Luca de Meo. 'With just a tap of the steering wheel, customers will be able to ask Alexa for music, points of interest and much more without taking eyes off the road.'

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Services are now available in the UK on model year 19 Leon and Ateca models equipped with navigation, via the Android SEAT Media Control with Amazon Alexa app. Simply download SEAT Media Control with Amazon Alexa from the Android PlayStore, connect it to the vehicle and the voice service is ready to use.

SEAT is the first automotive brand in Europe to launch Amazon Alexa in its vehicle line-up, expanding its digital ecosystem and connectivity offerings as the brand continues to be a frontrunner in the connected vehicle space in Europe.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain's largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company's global digitalisation process to promote the mobility of the future.