Laurence Hansen Is Appointed As Citroën Product And Strategy Director

October 1, 2019 by Citroën

Laurence Hansen has been appointed as Citroën Product and Strategy Director, starting her new role from 1 October. Laurence is taking over from Xavier Peugeot who now leads PSA Group's Light Commercial Vehicles Business Unit. Laurence will report directly to Linda Jackson, Citroën CEO.

Laurence Hansen, a graduate of ESSEC Business School, is taking over as Citroën Product and Strategy Director, starting her new role on 1 October. Laurence has held a number of roles in commerce and marketing sectors in the food (Mondelez) and textile (Petit Bateau) industries, before joining the PSA Group in 2011. During her time at PSA, she has strengthened her experience of commerce and marketing both in France and internationally.

Hansen has previously held the positions of Peugeot France Regional Director (2014-2016) and Citroën France Marketing Director (2017-2019), where she has made a major contribution to the brands' commercial performance.

Laurence succeeds Xavier Peugeot, who has held the position since October 2014 and who will now take over PSA Group's Light Commercial Vehicles Business Unit.

Linda Jackson, Citroën CEO, commented: 'I would like to thank Xavier Peugeot for his contribution to the renewal of Citroën's products. As Citroën Product and Strategy Director, he initiated the construction of a consistent and global product range. His actions have also led to the development of one of the brand's historic assets by placing the Citroën Advanced Comfort® programme at the heart of the design of our products.

'I wish Xavier luck in his next role and I am now greatly looking forward to working with Laurence to continue to grow our excellent range of products.'