Bigger, Better And Filled With Dr. Pepper: New Partnership With Ford Creates 15-Pack To Fill Each Expedition Cupholder

•Ford and Dr. Pepper partner to produce a limited-edition 15-pack, one for each cupholder in Ford's largest SUV

•15 cupholders are another reason why Expedition is 'Built to Be a Better Big'

DALLAS, Oct. 10, 2019 – With 15 cupholders standard, the Ford Expedition has yet to find drinks packaged with enough cans to fill its wells – until this tailgating season, thanks to Ford and Dr. Pepper teaming up to create a limited-edition 15-pack for Expedition customers.

The partnership comes just in time for tailgating season this fall and is an extension of Expedition's new 'Built to Be a Better Big' advertising campaign earlier this year.

'We're solving one of Expedition's last unsolved big customer needs – what to do with 15 cupholders,' said Adam Longarzo, Ford Expedition consumer marketing manager. 'We've teamed up with Dr. Pepper to create a 15-pack that puts a drink in each holder and highlights another reason why this is a 'better big' vehicle.'

Ford and Dr. Pepper will give away the limited-edition 15-packs at the annual University of Texas versus University of Oklahoma football game at the Cotton Bowl Stadium in Dallas. While both football teams try for a win, September marks the best year-to-date sales performance for Expedition since 2007, with overall sales running 53 percent more than last year.

The 2020 Expedition arrives in showrooms soon.

Photo credit: Ford
posted on conceptcarz.com