•Creative new animated and 3D-modelled advert promotes battery electric ZS EV
•Light-hearted broadcast commercial explores theme of 'electric is for all' and brings to life the first truly affordable, family-friendly electric car
•Customers can get behind the wheel of a ZS EV Excite from just £21,995 OTR or ZS EV Exclusive from just £23,495 OTR with the MG Grant.
•Watch the new TV commercial on MG's YouTube channel
London, 17 October 2019 –MG Motor UK's brand-new animated TV commercial is now live and features the manufacturer's pioneering all-electric MG ZS EV, the first truly affordable, family-friendly electric car.
The advert, which airs across the ITV Network and ITV Hub throughout October 2019, combines 3D modelling and light-hearted animation to bring to life the joys of owning an electric MG. MG's new advert will also be shown on ITV's platforms throughout January 2020. Focused around the theme of 'electric is for all' and utilising MG's core brand values, the project took 10 weeks to complete, with MG's Sales & Marketing team working closely with PHM Group and Limegreentangerine to create the stunning new advert.
Daniel Gregorious, Head of Sales & Marketing at MG Motor UK, said: 'We're delighted to be launching a new commercial for ZS EV this October, which we feel showcases the car's brilliant qualities including its high-tech features, family sized practicality and seven-year warranty. The commercial also highlights ZS EV's great affordability and low running costs which make it the perfect electric car for everyone'.
Following a fantastic start to ZS EV sales, in which the first 2,000 cars sold in just eight weeks, MG has extended its generous launch offers with a third wave of the MG Grant up to the 3,000th retail order. This saving means that a ZS EV in top-spec Exclusive trim is available from just £23,495. Buyers looking to order the ZS EV Excite benefit from a £3,000 MG grant, resulting in an on the road price of just £21,995.
Photo credit: MG Motor UK Limited
posted on conceptcarz.com
•Advert will be shown across ITV Network and on ITV Hub throughout October 2019
Peter Hookham-Miller, Managing Director at PHM Group, said: 'MG cars are fun, sporty and amongst the best value in the market and we wanted to communicate this to a wide audience. Alongside our partner agency Limegreentangerine, we have created a concept that focuses on MG's existing core values. We have created a stylish, modern, upbeat and inclusive commercial, which we feel not only reflects the MG brand as a whole but pinpoints the things that are important to modern consumers when it comes to making their purchasing decisions – family, experiences, and affordability'.
posted on conceptcarz.com
