Automobili Pininfarina Presents 2020 Vision To Transform Its Luxury EV Business

•PURA Vision luxury car concept to be given world debut in North America in 2020

•New EV platform in development with Bosch and Benteler to underpin future luxury vehicle portfolio

•'Hyperdrive' successfully launches for clients wishing to experience the pinnacle of EV performance ahead of Battista test drives in 2020

•Battista development team puts Battista clients at the wheel of a Mahindra Racing Formula E car

(Los Angeles, 19th November 2019): Automobili Pininfarina has announced its ambition to follow the successful launch of the pure-electric Battista hypercar with a series of major investments and initiatives that will see the Italian brand develop into one of the world's leading luxury automotive companies.

Michael Perschke, Automobili Pininfarina CEO, said: 'Visionary Italian design is the past and the future and as we head towards celebrating Pininfarina's 90th anniversary in 2020, we are inventing new markets and new client experiences, and we want to underscore our commitment to Italy through production of pure-electric vehicles there.

'Our strategic collaboration with Bosch and Benteler unlocks the opportunity for growth, through development of high performance EV architecture to be deployed by Automobili Pininfarina and potentially other OEM clients. The launch of Battista heralded the arrival of our exciting new brand, and these are the plans that give us a strong platform for future success.'

The Battista hypercar development programme is now well advanced, with dynamic simulation and wind tunnel testing complete. Prototype vehicles will be in testing throughout winter, ahead of client test drives in spring 2020. For clients wishing to experience the pinnacle of EV performance in 2019, Automobili Pininfarina teamed up with Mahindra Racing to launch 'Hyperdrive' at the Calafat Circuit in Spain, where clients drove the latest EV road cars on track before the ultimate test in a race-proven Formula E car.

Jochen Rudat, Automobili Pininfarina Chief Sales Officer, said: 'The Automobili Pininfarina Hyperdrive experience provides a new benchmark of performance for hypercar buyers, but it also recognises the need to introduce new and different test drive experiences that allow guests to better understand the technology of the future. Our clients loved the whole experience and we will be developing this initiative in the future.'

Michael Perschke and Luca Borgogno provided the latest insights into the Battista development programme at the LA briefing, along with insights into how the company's second and third models will follow the Battista, redefining the market for pure-electric cars christened Luxury Utility Vehicles.

In confirming a future range of electric cars, Perschke underlined his ambition for Automobili Pininfarina to challenge the world's leading luxury car brands through the future acquisition of a production facility in Italy next year. This potential investment would follow that made in the existing partnership with Pininfarina S.p.A., which will ensure every Battista is hand-crafted in the famous Cambiano atelier facility from the end of 2020 – a fitting end to the 90th anniversary of the famous Pininfarina design house.

Luca Borgogno presented the PURA Vision design concept to gathered media, confirming that the full-scale version will make its world debut in North America in the second half of 2020. PURA Vision is intended to showcase Borgogno's new design philosophy for Automobili Pininfarina, pinpointing where historic inspiration and the technology of the future will combine in the company's forthcoming portfolio of luxury electric cars.

Photo credit: Automobili Pininfarina
posted on conceptcarz.com

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