FRANKLIN, Tenn. – Mitsubishi Motors North America, Inc. (MMNA) today reported fourth-quarter and total 2020 calendar year sales. In a challenging year for the industry, MMNA saw its first year-over-year decrease in U.S. sales since 2012, breaking a string of seven-straight years of sales growth. For the full calendar year, the company reported sales of 87,387, a decrease of 28 percent. For the fourth quarter of the year, MMNA sold 14,770 vehicles, a decrease of 42 percent compared with the same period in 2019.
Actions undertaken throughout 2020 were instrumental in preparing Mitsubishi Motors dealers for what promises to be a strong 2021, with growth and improved profitability brought about by key new model launches in the first quarter of the new year.
Looking ahead in 2021, Mitsubishi Motors' plan to reinvigorate its presence in the U.S. marketplace continues in full-force. By the end of the first quarter of 2021, the brand will launch three considerably upgraded vehicles, the redesigned 2022 Eclipse Cross, redesigned 2021 Mirage and Mirage G4, and the all-new next-generation 2022 Outlander.
Photo credit: Mitsubishi
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Through the bulk of 2020, MMNA concentrated efforts on supporting its dealer partners across the country with COVID protocols, to assist in protecting employees and customers. But a key part of the company's year-long effort was to focus on improving the overall and long-term health of the franchise dealer network and Mitsubishi Motors business by reducing both dealer stock (50% reduction compared to December 2019) and fleet sales.
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