Chevrolet Makes TikTok Debut With Music Video Featuring Silverado and Artist Breland

February 19, 2021 by Chevrolet

DETROIT – Chevrolet today released a rebooted music video of the hit song, 'My Truck,' written and performed by the platinum-selling artist BRELAND. Marking the vehicle brand's TikTok debut, 'My Truck' features revamped song lyrics highlighting the Chevy Trucks lineup and dynamic visuals that feature Silverado in a starring role.

The 'My Truck' music video is viewable now on Chevrolet's new TikTok profile, which just launched this February. Chevrolet is one of only a few automotive brands with a channel on TikTok and plans to reach new audiences through the platform.

'Chevy is a brand that loves celebrating trucks and the people who own them,' said Steven Majoros, vice president of Chevrolet Marketing. 'BRELAND's song, 'My Truck' is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. The reboot of 'My Truck' will definitely be a new anthem for Chevy Truck customers.'

While filming the music video, Chevrolet leveraged three distinct locations across Nashville, Tennessee. These backdrops not only highlight the beauty of the city, but also represent the diversity of truck customers. Within the video, Chevrolet pairs each location with unique Chevrolet Silverado trims, including the Silverado LT Trail Boss, Silverado LT Trail Boss Midnight Edition and Silverado Custom, showcasing the variety of models available for all types of owners.

'Chevy was the perfect collaborator to breathe new life into 'My Truck' because they truly understand what makes truck culture so special,' said BRELAND. 'They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song. Coming to the table with that shared perspective made the collaborative process of rewriting 'My Truck' so much fun.'