Top ten Citroën UK retailers recognised for excellence in light of unprecedented coronavirus restrictions

April 5, 2021 by Citroën

• Citroën UK has named and recognised its top ten performing retailers, taking into account the exceptionally challenging trading conditions posed by the coronavirus pandemic.

•Retailers measured against key areas, including customer satisfaction, profitability and sales volumes.

•Sherwoods, Gateshead recognised as Citroën UK 'Retailer of the Year', for consistently delivering impressive results during unprecedented times.

•As part of the on-going 'Citroën Advance UK' plan, 2021 sees the introduction of 'CUBE' Citroën United by Excellence programme.

Citroën UK has, once again, recognised the successes of its retailers, on this occasion for their significant contributions in a very challenging retail landscape over the past 12 months. The awards – recognising the ten best performing Citroën UK retailers – sees trophies delivered remotely to those who excelled throughout the year in key business areas, including customer satisfaction, profitability and sales.

Based on their strong performance across a host of key measures, Sherwoods Citroën in Gateshead took the highly coveted first place as Citroën UK 'Retailer of the Year'.

Eurig Druce, Citroën UK's Managing Director, commented: 'I'd like to start by congratulating Sherwoods, Gateshead on their strong and consistent performance during a very challenging and truly unprecedented 2020. I'd also like to extend my congratulations to our other top 10 performers, as well as to the wider Citroën network, for their determination and resilience in unprecedented times. Let's not forget that in every business, there are individuals working hard on a daily basis, delivering outstanding results. Together we form Team Citroën.'

Simon MacConachie, Managing Director of Sherwoods Group, said: 'I am absolutely over the moon to receive this award! I couldn't be prouder of the Gateshead Citroën Team, across Sales and Service, for all their hard work that has gone into delivering the performance in 2020. What makes it all the more special is that they did it despite all the challenges of the pandemic, it's fantastic!'

Also recognised for their strong performance across key results areas were JC Halliday & Sons, Eglinton and J & A Rigbye & Sons in Chorley, taking second and third positions respectively to complete the top three in the 2020 ranking.

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The full list of the ten best performing Citroën UK retailers can be found below;

1.Sherwoods, Gateshead

2.JC Halliday & Sons, Eglinton

3.J & A Rigbye & Sons, Chorley

4.Just, Harrogate

5.AE Wilcox & Son, Wickwar

6.Hawkins, St. Austell

7.Elim, Llangefni

8.Halliday's of Bushmills

9.Arnold Clark, Perth

10.Wilmoths, Uckfield

For 2021, Citroën UK will launch an all-new retailer recognition programme, which was previously hinted at as part of the mid-term 'Citroën Advance UK' plan launched last autumn. The new initiative entitled 'CUBE' (Citroën United by Excellence), will focus on six key performance measures throughout 2021.

As part of CUBE, retailers are grouped by size into 'Teams', allowing those with similar opportunities in their local areas to challenge each other. This new approach perfectly complements the 'Team Citroën' mantra of challenging each other to strive to be better and to move forwards. If public health restrictions at the time allow it, the new CUBE programme will culminate in a celebration early in 2022.

Eurig Druce, continued: 'When we announced the far-reaching Citroën Advance UK plan back in October 2020, it showed we wanted a new direction for, and an acceleration of our UK business model. We have already seen that with the introduction of Fair Pricing, Citroën Store online sales, our residual value improvement strategy and the retail network renewal plan. Now is the time for us to change how we recognise our retailer performance. CUBE perfectly embodies the spirit of Team Citroën, with similar dealers all placed on a level playing field, to challenge each other and strive towards top performance.'