Dodge Brand Celebrates the Release of Billie Eilish's New Album 'Happier Than Ever' With Limited 'Power Uncaged' Campaign

August 3, 2021 by Dodge

•The campaign features 'Oxytocin' from Eilish's second studio album, released last night (7/29)

•The 60-second video 'Power Uncaged,' featuring the new 'Oxytocin' track, is launching across television, digital and Dodge social media channels

The Dodge brand is launching the new campaign 'Power Uncaged' in support of the release of 'Happier Than Ever,' the second studio album from Billie Eilish. The campaign includes the new 60-second video 'Power Uncaged,' which features Eilish's new track from the album 'Oxytocin,' alongside the Dodge Challenger, Charger and Durango SRT Hellcats.

The video celebrates the raw power of Dodge and Billie Eilish, encouraging people to let their true power free. A 30-second version of the 'Power Uncaged' spot began running across television last night (7/29).

'Billie is one of the most creative and innovative artists of our generation,' said Olivier François, Global Chief Marketing Officer, Stellantis. 'The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song 'Oxytocin' makes the perfect soundtrack for our 'Power Uncaged' campaign.'

'Happier Than Ever,' the new album from Billie Eilish, is available now at all digital retailers.

Dodge//SRT

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

---

Trending News

• Kia sweeps AM Awards with Manufacturer of the Year title and double win for the EV3
• A century of power and influence: the Rolls-Royce Phantom at 100
• Nissan appoints new Vice President to lead U.S and Canada Finance division
• Mazda Vehicles Named as IIHS and CR Recommended New and Used Vehicles for Teens
• Brandon Palaniuk joins Team Toyota in 2025

---

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the '#1 Brand in Initial Quality,' making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.