Electrify America's Educational Campaign 'Normal Now' to Support its Largest Number of National Drive Electric Week Ride & Drive Events To-Date in Third Year of Sponsorship

Sponsorship of the annual Plug In America celebration will help fund total of 30 events for drivers across the country to learn about electric vehicles and public charging infrastructure

In the third year of helping fund these programs, the campaign is supporting its largest number of events to date – a total of 30, with six in California and 24 across the rest of the United States.

During Ride and Drive events, which will return to in-person settings this year, attendees will be able to test-drive an electric vehicle (EV), speak with local EV drivers, and learn about the many benefits of switching to electric. 'Normal Now'-sponsored events will be outdoors and virtual, following local health and safety protocols.

National Drive Electric Week is a nationwide celebration of the benefits of ZEVs – a celebration even more relevant this year as the current presidential administration and local leaders across the country make EV adoption a bigger priority and as automakers continue pledging investments in more electric models.

'As the electric vehicle market grows along with availability of high speed charging stations, it is important to provide consumers with the opportunity for test drives and information on incentives and EV charging to help educate consumers on electric vehicle ownership,' said Misti Murphey, director of Marketing, Communications & CSR, Electrify America. 'Over the last decade, Plug In America via their National Drive Electric Week events have been a key tool for providing EV education and raising EV awareness, and Electrify America is proud to share in this goal through another year of support for this important initiative.'

In 2020, Electrify America's 'Normal Now' campaign supported 24 virtual Ride and Drive events - and in 2019, 10 Electrify America-sponsored events led to more than 700 test drives in five U.S. states.

As part of its investment in ZEV education and awareness, Electrify America – the largest open DC fast charging network in the U.S. – launched the 'Normal Now' campaign in 2019 to help introduce EVs to consumers who may not be aware of or have never contemplated making the switch to electric. To learn more about the Normal Now campaign, visit https://normalnow.com/.

Participate in National Drive Electric Week

To view the full list of community events hosted throughout National Drive Electric Week, or to learn more about how to get involved in local initiatives, visit https://driveelectricweek.org/. And to help spread ZEV awareness during National Drive Electric Week and beyond, Electrify America encourages interested parties – including automakers, utilities, government agencies, community-based organizations and more – to visit https://toolkit.normalnow.com/ for a complimentary database of marketing assets from Normal Now.

Photo credit: Electrify America
posted on conceptcarz.com

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