The all-new Lexus NX helps you hustle for what matters
January 5, 2022 by Lexus![The all-new Lexus NX helps you hustle for what matters](images/articleimages/all-new-lexus-nx_1-400.jpg)
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•'Shine': illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities •'NX Level': juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences Media Campaign: Focusing on What Matters A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, taking over the esports world or leveraging technology to create better balance in their lives. Highlights include: •Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their stream idea a reality. This is Lexus' second collaboration with the interactive livestreaming service Twitch. •100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves' League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX. •Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It's also available on Lexus.com. •Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku's proprietary first-party data to maximize unique omni-channel reach to traditional pay TV. The 'Hustle for What Matters' TV spots will air during primetime and sports, including the Winter Games, March Madness and NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio and digital. Out-of-home media will include airports, rideshare, ski resorts and billboards.
posted on conceptcarz.com
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