F1 Champion Jenson Button's Fully Restored 1970 Ford Bronco Sells For $166,000 On Collecting Cars Auction Platform

Extensively Upgraded First-Generation 4X4 Generates 80 Bids And An Inter-Continental Bidding War

A total of 80 bids were submitted and 22,205 views were registered for the custom truck, which was consigned by the Collecting Cars U.S. team. Closing for bids on Thursday, January 20, the Bronco generated an inter-continental bidding war with competition between Europe and the US.

This marks the third successful auction of Jenson Button-related vehicles by Collecting Cars within the past year. On July 4, a 2004 Porsche Carrera GT originally owned and driven by Button sold for $975,000 (€820,500). That was followed on September 2 by the $439,099 (£317,464) auction of Button's 1994 Porsche 911 (964) Turbo 3.6 X88.

Based on the first generation of Ford's rugged 4x4, the Bronco is powered by a naturally aspirated and fuel injected 302ci (4.9L) small-block Bronco V8, driving all four wheels via a three-speed automatic transmission. Upgrades include Fitech fuel injection, an Edelbrock filter, and MSD ignition kit with push-button start. Additional installments include an Optima battery and battery cut-off switch.

Finished in a smart Dark Blue hue, this Bronco features gloss black wheel arch extensions, as well as side protection runners. It has been further customized with the 'side window delete' treatment, with red accents around the front grille, towing hooks, and the 'Ford' badge.

Interior appointments include new cream leather with the period-correct seats. Over the rear bench is a half roll cage finished in black, as well as a lightweight roof frame and a new Bimini soft top. A Borgeson power steering rack and a new polished steering column have been installed, along with a wood-rimmed steering wheel. Other interior upgrades include a Kenwood stereo and USB cable.

Quick facts:

• Collecting Cars is a 24/7 online auction platform. Unlike traditional auctions, cars are sold in 7 days in a safe, secure, and hassle-free process to a large audience of committed buyers. There are no selling fees — the seller receives 100 percent of the hammer price and keeps possession of the car until the successful buyer arranges to collect it.

• To date, the global platform has sold more than 5,500 lots, with total sales value generated for sellers exceeding $270 million.

• The global auction company has headquarters in London, alongside offices in Munich and Sydney, and now in Los Angeles and Toronto.

• With registered bidders in more than 90 countries around the world, sellers can have confidence that their car is marketed to a truly global audience.

• The best-selling brand on Collecting Cars is Porsche, with more than 700 cars sold since launch, including more than 500 examples of the 911 from every generation dating back to the 1960s.

• More than 90 percent of sales since launch have been completed without a physical viewing, underscoring the significant trust that buyers have in the platform.

Photo credit: Collecting Cars Auction Platform
posted on conceptcarz.com

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