Subaru named Most Trusted and Best Performance Brand in 2022 Kelley Blue Book Brand Image Awards

March 11, 2022 by Subaru

Subaru of America, Inc. announced today it was named Most Trusted Brand for the eighth consecutive year and Best Performance Brand for the sixth year in the 2022 Kelley Blue Book Brand Image Awards. The 2022 Kelley Blue Book Brand Image Awards are based on consumer sentiment of vehicles that are rated on factors such as comfortability, quality, safety and performance.

'Building and keeping the trust of our owners is at the core of our business and Subaru owners know they can depend on the safety, reliability and performance of their vehicle,' said Thomas J. Doll, President and CEO, Subaru of America, Inc. 'It is an honor that Subaru is recognized by Kelley Blue Book as one of the highest-rated brands and we look forward to continuing to deliver on our promises and earn the trust of our loyal customers.'

The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in shaping and maintaining brand attributes that capture the attention and enthusiasm of the new vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers and the 2022 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. For more information, visit www.kbb.com.