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Morgan announces Midlands Air Ambulance Charity as charity partner for 2023

April 8, 2023 by Morgan Motor Company

Morgan announces Midlands Air Ambulance Charity as charity partner for 2023• Morgan is proud to be working with the Midlands Air Ambulance Charity (MAAC) as its chosen local charity partner for 2023.

•The partnership will see Morgan support the charity through fundraising initiatives including events at the Morgan Experience Centre, employee payroll giving and volunteering.

•The Morgan Experience Centre will be open to MAAC critical care staff as a rest spot between missions as part of the charity's Brew for the Crew scheme.

•Morgan will participate in MAAC organised events throughout 2023.

Morgan Motor Company has chosen Midlands Air Ambulance Charity as its local charity partner for 2023. The partnership – which was chosen by staff at Morgan – will see Morgan and MAAC work together to raise awareness and funds for the charity's pre-hospital emergency service. As part of the partnership, Morgan will be supporting the charity through several initiatives, including donating proceeds from Meet at Morgan events at the Morgan Experience Centre in Malvern, employee payroll giving, and volunteering.

The Midlands Air Ambulance Charity is responsible for funding and operating three air ambulances and three critical care cars across the largest air ambulance operating region in the UK. MAAC delivers lifesaving care on more than 4,500 missions per year across six Midlands counties. The charity is wholly self-funded and requires between£11-12 million in donations per year to continue attending lifesaving missions across the region. Morgan is proud to support this target in every way possible.

The partnership with Midlands Air Ambulance Charity will also see Morgan employees receive mission support training at the Morgan factory, including CPR and first aid training from the charity's critical care team. The Morgan Experience Centre will welcome MAAC critical care staff between missions as part of the charity's Brew for the Crew scheme. Morgan will also participate in numerous MAAC organised events throughout the year.

Morgan's 2023 charity partner was voted on by factory staff at the Malvern-based company, who were overwhelmingly in support of MAAC as the company's chosen charity for 2023.

Nick Wilson, Chief of Staff, Morgan Motor Company, commented 'The work of Midlands Air Ambulance is vital within our community, and Morgan is delighted to be supporting its fundraising efforts throughout 2023. The factory team at Morgan voted overwhelmingly to choose the MAAC as our chosen charity partner, and I know that passion will ring true in our efforts to support the charity throughout the year.'


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Pam Hodgetts, Corporate Partnerships Manager, Midlands Air Ambulance Charity, commented 'We are delighted to be partnering with the Morgan Motor Company this year to help raise funds and awareness for our vital service. Our advanced pre-hospital emergency service relies solely on donations to fund its operation. Partnering with companies like Morgan is crucial to helping us overcome this fundraising challenge, making an invaluable difference to funding future lifesaving missions.'

Photo credit: Morgan Motor Company
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