MINI unveils first design highlights of the future model family

MINI proudly presents the first four design elements of the upcoming model family, giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.

'With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for,' says Oliver Heilmer, Head of MINI Design. 'We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.'

Round OLED display combines tradition with state-of-the-art technology.

Sustainably inspired variety of materials: steering wheel and seats.

In addition to the central display, the steering wheel of the next model family was also fundamentally redesigned. The standard version comes with a two-spoke design. The optional version adds a distinctive fabric finish as a third element in addition to a sporty geometry. The upcoming MINI model family inspires with its high-quality and sustainable variety of materials and colours as well as innovative textile designs. Vibrant Silver is a recurring colour accent, adding a special touch with its shimmering metallic appearance, both outside and in.

The range of seats is equally diverse. A fresh combination of new colours and patterns paired with classic style elements like the houndstooth pattern build a bridge from the past to the future. Laminated seat side panels look particularly valuable and show the attention to detail. Like the armrests integrated into the seats for the first time, they contribute to the homely atmosphere of the interior.

New rim design promotes dimensions and aerodynamics.

The completely redesigned light-alloy wheels also follow the principle of the new design language. The MINI wheels of the upcoming model family no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterised by strong colour contrasts. This creates an illusion of size, which is further emphasised by the outward-pointing spokes. The pared-back, two-dimensional wheel design contributes to improved aerodynamic qualities and increased range with its somewhat compact, two-dimensional design.

With these innovative design highlights, MINI is already dropping a hint of the ground-breaking step the Charismatic Simplicity principle is taking. The new MINI design language combines quality, sustainability, and purist reinvention in perfect synthesis with the historic DNA of the brand.

Photo credit: MINI
posted on conceptcarz.com

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