Hyundai Motor America Reports September and Q3 2023 Sales

October 4, 2023 by Hyundai

• Hyundai Sets Best-Ever September Total and Retail Sales
• September Total Sales Increased 16% to 68,961; Retail Sales up 2%
• Q3 Total Sales Increased 9%; Year-to-Date Total Sales up 13%
• Green Sales Jump 96%

 Hyundai Motor America reported total September sales of 68,961 units, a 16% increase compared with September 2022. Hyundai set total sales records in September for Elantra HEV (+2%), IONIQ 5 (+203%), Santa Fe (+26%), Santa Fe PHEV (+1125%), Santa Fe HEV (+97%), Tucson (+33%), Tucson PHEV (+950%), Tucson HEV (+95%) and Santa Cruz (+5%).

'September was led by record sales from our Tucson and Santa Fe lineup, which signals customers are choosing these models for outstanding value and different powertrain options,' said Randy Parker, CEO, Hyundai Motor America. 'We are in great shape to finish the year strong with our all-new Kona and increased sales from our IONIQ lineup of electric vehicles.'

September Retail Highlights

Hyundai sold 60,425 retail units in September, a 2% year-over-year increase from September 2022. September retail sales were led by IONIQ 5, Santa Fe PHEV, Santa Fe HEV, Tucson PHEV, Tucson HEV and Santa Cruz. Hyundai eco-friendly vehicle sales of 13,508 represented 22% of retail and a 95% year-over-year increase. SUVs represented 78% of the retail sales mix, a 10% increase year-over-year.

Q3 Highlights

In the third quarter, Hyundai total sales were 200,534 units, a 9% increase over Q3 2022 sales. Hyundai also set new Q3 total and retail sales records for IONIQ 5, Santa Fe PHEV, Santa Fe HEV, Tucson PHEV, Tucson HEV and Santa Cruz. For the quarter, Hyundai fleet sales remained at 10%.

September Total Sales Summary

Sep-23

Sep-22

% Chg

Q3 2023

Q3 2022

% Chg

2023 YTD

2022 YTD

% Chg

Hyundai

68,961

59,465

+16%

200,534

184,431

+9%

595,147

528,298

+13%

September Product and Corporate Activities

• Hyundai's Multi-Billion Dollar Contribution to the United States Economy: Hyundai's investments of over $12.6 billion in electric vehicle (EV) manufacturing in the U.S. to generate over 50,000 new jobs positions the company to be a leading provider of EVs in the U.S. 
• Hyundai Opens World-Class Safety Test and Investigation Laboratory in Michigan: Hyundai Motor North America (HMNA) and Hyundai America Technical Center, Inc., (HATCI) celebrated the opening of their $51.4 million Safety Test and Investigation Laboratory (STIL) in Superior Township, Mich.
• 2023 IONIQ 6 Awarded TOP SAFETY PICK+ Rating by the IIHS: Hyundai's award-winning 2023 IONIQ 6 electric vehicle has been awarded a TOP SAFETY PICK+ (TSP+) designation from the Insurance Institute for Highway Safety (IIHS). 
• IONIQ 6 Powertrain Named One of Wards 10 Best Engines & Propulsion Systems: The powertrain in Hyundai's all-electric IONIQ 6 sedan was named one of the 2023 Wards 10 Best Engines & Propulsion Systems. 
• 2024 Santa Cruz Earned Top Pick: Best Urban Pickup by Cars.com: Hyundai's 2024 Santa Cruz has earned a Top Pick: Best Urban Pickup designation from Cars.com in its inaugural Pickup Truck Buying Guide.
• Hyundai Offers Complimentary Charger, Installation Assistance for EV Customers: Hyundai is now offering customers who purchase or lease select Hyundai EVs a complimentary ChargePoint Home Flex Level 2 charger and up to $600 off installation using the Hyundai Home Marketplace. 
• Hyundai Hope On Wheels Commemorates Childhood Cancer Awareness Month: Hyundai Hope On Wheels, a 501(c)(3) nonprofit organization supported by Hyundai Motor America and its 830 U.S. dealers, celebrated a milestone year with Hyundai global leaders, members of congress, doctors, and researchers at its 25^th Anniversary Gala.

Model Total Sales

Vehicles	Sep-23	Sep-22	% Chg	Q3 2023	Q3 2022	% Chg	2023 YTD	2022 YTD	% Chg
Accent	0	1,785	0%	1	7,869	-100%	31	15,299	-100%
Elantra	9,405	10,761	-13%	32,565	37,020	-12%	107,303	85,864	+25%
Ioniq	0	0	0%	0	7	0%	0	3,669	0%
Ioniq 5	3,958	1,306	+203%	11,665	4,800	+143%	25,306	18,492	+37%
Ioniq 6	1,665	0	0%	5,073	0	0%	8,318	0	0%
Kona	6,693	5,252	+27%	18,593	12,893	+44%	56,518	45,680	+24%
Nexo	16	27	-41%	68	74	-8%	173	345	-50%
Palisade	7,551	6,778	+11%	19,410	20,119	-4%	58,857	63,756	-8%
Santa Cruz	3,051	2,900	+5%	9,033	8,600	+5%	29,083	26,803	+9%
Santa Fe	12,676	9,192	+38%	35,020	28,234	+24%	96,162	86,129	+12%
Sonata	3,401	6,177	-45%	10,007	15,643	-36%	37,341	35,238	+6%
Tucson	18,813	12,971	+45%	52,589	41,554	+27%	153,180	125,625	+22%
Veloster	0	209	0%	0	664	0%	6	1,793	-100%
Venue	1,732	2,107	-18%	6,510	6,954	-6%	22,869	19,605	+17%