The Originals Renault store, a business with a buzz
November 21, 2023 by Renault![The Originals Renault store, a business with a buzz](images/articleimages/renault-store-2023-400.jpg)
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Remembering how much you love electric cars Merchandising is a strategic activity that taps into the advertising resources deployed for production vehicles. The online store uses advertising campaigns and adaptations of TV commercials to showcase its new products. The tagline of the TV commercial – à reproduire chez vous or 'do try this at home' – is an invitation to make these stories your own with Renault scale models. The commercial was recently updated to show the electric race track now available to order from 'the Originals Renault store'. Efficient, complementary distribution channels Renault merchandising is available through three distribution channels: •'the Originals Renault store' website •Renault dealers, who can kit out their staff with special uniforms and accessories, sell products directly from their dealerships or set up pop-up stores at local trade shows •Dedicated areas: rnlt© stores or pop-up stores at motor shows (IAA Munich, Rétromobile, Paris Motor Show, Epoqu'Auto, etc.) New contact points The Originals products are available from the rnlt© store at 33 avenue des Champs-Elysées in Paris and at special events such as car shows, as well as from the website. Not many events are able to attract thousands of visitors. In 2022, the Renault store took €100,000 in sales at the Paris Motor Show in just six days, with 4,000 visitors buying at least one Renault product. That's more than one customer every minute, with an average shopping basket of €27. Bestsellers included scale models, the 4L 60th anniversary hoodie and the Renault 5 T-shirt. Bestsellers from 'the Originals Renault store' website in 2023 The three bestselling products on the website in 2023 are: the R5 Prototype scale model, the Caudron-Renault Rafale wooden aircraft and the new electric race track, which is already proving highly popular. Gift ideas for all ages One of Renault's top Christmas gift suggestions is a 3.80 metre long electric race track with two electric Renault 5 vehicles. An opportunity for players of all ages to go head-to-head: Renault 5 Prototype versus Renault 5 Turbo 3E. The website also offers many other wide gift ideas, including a range of skateboards, leather jackets and cashmere jumpers and, for children, a pedal car, vintage ride-on car or a Renault garage made of wood with a service station and scale models. These timeless classic toys will also bring back great memories for all car aficionados.
posted on conceptcarz.com
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