Genesis Motor North America Names Ash Corson as Director of Product Planning
December 1, 2023 by Genesis•Corson will lead the strategy and development of brand's product portfolio and performance growth. Genesis Motor North America today announced the promotion of Ash Corson to director of product planning. In his new role, Corson will lead the Genesis product planning team that is responsible for the brand's product portfolio and performance growth in North America. He will focus on development and strategy for the current and future product lineup of the Genesis brand. Corson will report to Olabisi Boyle, vice president of product planning and mobility strategy for Genesis Motor North America. 'We are pleased to have Ash leading our dedicated product planning group to support the tremendous growth of the Genesis brand and its portfolio,' said Olabisi Boyle, vice president of product planning and mobility strategy for Genesis Motor North America. 'As the Genesis lineup continues to evolve, I look forward to working with Ash on the brand's commitment to provide exceptional and innovative products for our customers.' Prior to joining Genesis, Corson was the senior group manager of Hyundai's mobility and connectivity strategy, leading multiple collaborative initiatives including the recently announced Amazon Alexa integration, in-car payment services, and the brand's roadmap to software defined vehicles. Corson was previously responsible for the growth of 11 product lines and helping launch the F Sport brand luxury performance product portfolio at Lexus. Additionally, Corson led the national development of advanced electrified mobility opportunities, partnerships, programs, and infrastructure at Toyota. Corson holds an MBA from Georgetown University and a double major in economics and Chinese from Connecticut College.
