Subaru of America announces annual Subaru Winterfest music lineup and locations

by Subaru | December 20, 2023

Automaker Renews POWDR Partnership for Signature Winter Tour with Addition of New Charitable Initiatives, Enhanced Outdoor Activities, Gear Demonstrations and More.

Subaru of America, Inc. today announced the return of Subaru WinterFest for its annual mountain tour tailored to ski and snowboard enthusiasts, music fans, pet lovers and anyone seeking snow-filled fun. The automaker has renewed its partnership with POWDR, the leading adventure lifestyle company with multiple mountain resort destinations throughout North America, and is introducing new charitable initiatives to the event series at six locations this year.

'Our search for fun and adventure doesn't hibernate during the winter,' said Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc. 'Working with POWDR on WinterFest celebrates our collective passion for the outdoors, benefits worthy charitable causes, and brings together the Subaru community against the backdrop of some of the country's most picturesque mountain locations.'

WinterFest events will feature free live music performances sponsored by Harman Kardon. Acclaimed artists Cold War Kids, The Ballroom Thieves, Yonder Mountain String Band, Kind Hearted Strangers, BoomBox, Simba Sax and more are set to headline this season's tour.

'POWDR is proud to continue our multi-faceted, national partnership with Subaru, and especially to make this season's WinterFest series an incredible experience for attendees,' said Meghan Matschke, Vice President of Partnerships at POWDR. 'We're thrilled to bring together stellar bands, new activations, and support for charitable causes to Subaru enthusiasts and snow lovers once again.'

As part of its commitment to being 'More Than a Car Company,' Subaru will make a donation for every Subaru information form received at WinterFest to select charities including those supporting avalanche rescue dogs, increased access to the outdoors, and more. In addition, Subaru and POWDR have established a brand-new joint community investment fund aligned with the values of the Subaru Love Promise and POWDR's Play Forever commitment to support important community and environmental initiatives.

This year's tour will highlight the Wilderness family of adventure-ready Subaru vehicles, and attendees will have the opportunity to test the latest gear from renowned brands such as Nordica, Cardiff Snowcraft, Mammut, Thule, Dynamic Wax, and Luno while also learning from experts at Leave No Trace. Guests can refuel at the Hydro Flask 'Wilderness Café' with coffee from Alpine Start, craft hot cocoa, and Kate's Real Food organic energy bars. There will also be snow-themed lawn games and Solo Stove hangout zones at every stop to keep guests warm, smokeless, and full of delicious s'mores. Harman Hut, an Americana-inspired 'listening and warming' hut, will provide guests with an opportunity to tune into Harman Kardon's latest portable Bluetooth products in a cozy atmosphere complete with indoor fire and special giveaways.

As a special treat for some lucky Subaru owners all Subaru Winterfest events will feature exclusive 'on-mountain' experiences, intimate music sessions, VIP parking privileges and exclusive gifts (subject to availability).

The full schedule for Subaru WinterFest 2024 can be found below:

Weekend	Resort	Headline Artist
February 2 - 4	Killington Resort, VT	Yonder Mountain String Band
February 23 - 25	Copper Mountain, CO	(To be announced)
March 2 - 3	Eldora Mountain Resort, CO	The Ballroom Thieves
March 23 - 24	Sierra-at-Tahoe Resort, CA*	Kind Hearted Strangers
April 5 - 7	Snowbird, UT	Simba Sax and BoomBox
April 12 - 14	Mt. Bachelor, OR	Cold War Kids