The Rolls-Royce Ghost: Redefined by Urban Automotive

The Rolls-Royce Ghost is the latest luxury vehicle to receive Urban Automotive's bespoke styling upgrades and specialised carbon fibre design enhancement package. ​

Following its official debut at SEMA in October 2023, the Ghost redefined by Urban is available to order from January 2024.​

Elegance & aggression​

The rear exterior styling further underlines the new dynamics of the Ghost with a full-replacement carbon fibre rear bumper and integrated rear diffuser in carbon fibre.​

Designed to conform with OE quality standards, Urban Automotive's enhancements are seamlessly integrated with streamlined carbon fibre to give a factory finish.​

More than 40 bespoke components ​

Urban's comprehensive range of enhancements consists of over 40 individual components, including lower door sills and a rear lip spoiler in carbon fibre.​

The design upgrades are reinforced with a choice of two all-new premium forged Urban Vossen wheels, in 22-inch or 24-inch diameter.​

An optional, fully customisable Milltek performance exhaust is also available, unlocking more potential from the Ghost's powerful V12 engine and providing an elevated soundtrack to match Urban's visual enhancements.​

In-house carbon without compromise

Urban Automotive's full-replacement carbon fibre products remain a unique proposition within the market, offering unrivalled levels of quality, style and durability.​

All carbon fibre items are available in a variety of finishes, offering Urban clients the highest level of bespoke vehicle personalisation.​

All items are handcrafted at the company's Milton Keynes HQ, using state-of-the-art equipment. Each design process begins with a full 3D vehicle scan, working to an industry-leading precision level of 0.03mm.​

Designed and manufactured in the UK​​

All Urban Automotive products are designed by their inhouse team, led by company founder Simon Dearn.​

Like all Urban designs, the Ghost styling package follows an 'OEM+' philosophy which complements and enhances the original design with added individuality and presence.​

This latest offering was heavily influenced by Urban's styling programme for the Rolls-Royce Cullinan, with a design language that flows across both applications.​

All modifications are also designed to work with the factory safety systems and warning devices, with each Urban product subject to a comprehensive research and development process.​

Rolls-Royce Ghost by Urban Automotive: Specification​

Exterior styling​

•Replacement carbon fibre front bumper ​

•Two-piece front bumper trim overlay in visual carbon fibre​

•Integrated daytime running lights ​

•Front bumper splitter in visual carbon fibre ​

•Replacement carbon fibre rear bumper​

•Integrated rear diffuser in visual carbon fibre ​

•Milled billet aluminium exhaust finishers ​

•Lower door sills in visual carbon fibre ​

•Rear lip spoiler in visual carbon fibre​

•Urban Icon rear tailgate badge ​

Wheels​

•Choice of bespoke 22- or 24-inch forged alloy wheels ​

Optional extras​

•Milltek Sport performance exhaust ​

Photo credit: Urban Automotive
posted on conceptcarz.com

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