Volkswagen Atlas Cross Sport named SUV of the Year in 2024 Latin Flavor Car of the Year awards

February 3, 2024 by Volkswagen

Winners are evaluated based on appeal to the Latin market

Reston, VA — Volkswagen of America, Inc. today announced that the 2024 Atlas Cross Sport has been named SUV of the Year in the 2024 Latin Flavor Car of the Year awards by Auto News Wire in conjunction with Puros Autos, a leading automobile source for the Hispanic population in the U.S.

According to Auto News Wire and Puros Autos, the Hispanic market in the U.S. continues to be a significant force in the automotive sector, representing more than 30 percent of the population in major markets. Its Latin Flavor Car of the Year awards highlight the growing purchasing power and preference of Hispanics for certain car models and brands by honoring the brands that have recognized this influence and adapted their marketing and product development strategies to better serve this demographic.

The Atlas was the first modern Volkswagen designed, engineered and produced specifically for American buyers, and since its debut, it has become a major player in the U.S. market. The 2024 Atlas Cross Sport builds on that success, with an elegant new interior and a sophisticated turbocharged engine that improves both performance and the driving experience. It is offered in five trim levels and is powered solely by a four-cylinder turbocharged and direct-injection TSI® engine with 269 horsepower and 273 lb-ft of torque. An eight-speed automatic transmission and front-wheel drive are standard; Volkswagen's 4Motion® all-wheel-drive system is also available. MSRP starts at $36,715.