Nitto Tire Launches Motivo® 365: Setting a New Standard for All-Season Tire Excellence with 3PMS Snow Rating

April 1, 2024 by Nitto Tire

•Motivo365 is an all-season ultra high-performance tire + 3PMS rating

•Unique offering of 3PMS snow rating adds true 365-day-a-year all-season driving capability

•60,000-mile limited treadwear warranty ensures reliability and performance across many seasons

Nitto Tire, a global leader in tire manufacturing, is proud to unveil its latest innovation: the Motivo® 365. Engineered to redefine the all-season tire category, the Motivo 365 offers drivers unparalleled confidence, performance, and versatility for every day of the year.

The Motivo 365 represents the next generation of all-season tires, boasting a 3PMS snow rating and cutting-edge tread and compound technology. This tire is designed to deliver exceptional traction and handling in all weather conditions, providing drivers with peace of mind no matter where the road takes them.

With its unique full silica compound, the Motivo 365 achieves maximum versatility and traction, earning it the coveted three-peak-mountain-snowflake designation. Backed by a 60,000-mile limited treadwear warranty, drivers can trust the Motivo 365 to deliver consistent performance and reliability mile after mile.

From rain-soaked highways to snow-covered streets, the Motivo 365 excels in wet and winter conditions, thanks to its asymmetrical tread pattern and advanced tread design. The broad outer tread blocks ensure traction and performance in summer and snow, while the smaller inner tread blocks provide multi-wave sipes and multiple circumferential channels for expelling water quickly.

'The Motivo 365 is the premier all-season UHP that you can count on 365 days a year,' said Alan Ngo, Nitto Tire U.S.A.'s Director of Product Innovation and Development. 'With improved wet performance and a 3PMS snow rating, this tire ensures that our customers will always be riding in comfort, safety, and style.'

The Motivo 365 will be available in 69 sizes upon full launch ranging from 17 to 20-inch rim diameters fitting many passenger cars and CUVs. To learn more about Nitto Tire and the Motivo 365, visit www.NittoTire.com or follow Nitto Tire on social media.

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About Nitto Tire®

Nitto (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc.