In the evening on Monday April 15, in a show full of energy in an atmosphere that evoked transformation, innovative momentum, ingenuity, creative inspiration and highlights a new journey into the future, Maserati staged 'Made in Thunder', an overture to the Folgore, the new 100% electric chapter of the House of the Trident.
Following a star-studded presentation, the stage was taken over by the world premiere of the car taking a leading role in Maserati's electric era: GranCabrio Folgore, the 100% made in Modena and 100% full electric convertible.
The GranCabrio Folgore is elegant and attractive, with a sporty and adventurous character, without sacrificing the pleasure of a car with the utmost comfort and craftsmanship. GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest in the market. Following the GranCabrio Folgore will be the GranTurismo Folgore and the brand's first fully-electrified icon, the Grecale Folgore, the first 100% electric SUV in the Trident's history, completing the Modena-based company's current full-electric offering.
With its new 'creature', the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that celebrate the brand's powerful DNA with new stylistic, technological and engineering inspiration.
To kick off the evening, the internationally-renowned Italian artist and friend of the Trident, Dardust, welcomed the arrival of a new era in the name of Folgore with a complete sound experience for attendees.
Next up was the talented Italian actress Matilda De Angelis, accompanied by Italian scientist, astrophysicist and communicator Edwige Pezzulli, the Trident's guest for the special occasion. They opened the event together and shared the early history of the Motor Valley brand – which in 2024 celebrates 110 years of motoring and racing history – on the very day in which the greatest Italian genius who ever lived, Leonardo Da Vinci, was born and the national day to celebrate all things Made in Italy.
The artistic and creative vigor of the Tuscan scientist, inventor and artist, and pride of Italian-made products, have formed the impetus that Maserati has entered the Trident's new era, with Folgore as a representative of the Italian flag around the world and the Modena-based company's full-electric range.
The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which sported the exclusive Liquid Rose Gold color, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customization program. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.
Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always been featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand's history, as he officially welcomed in the new era. Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
Photo credit: Maserati posted on conceptcarz.com
