Brock Purdy Stars in Toyota's Effort to Roll Out Red Carpet for Every NFL Draft Pick – From First to Last Round

'Official Automotive Partner of the NFL' unveils Draft-themed campaign devoted to the Toyota Crown Signia and the celebration of the next generation of superstars

Toyota will feature Purdy in a national ad spot as the Official Automotive Partner of the NFL welcomes a new generation of Draft superstars. This campaign marks the first national ad that Purdy has done with Toyota.

Toyota's campaign will capture the spirit of the NFL Draft's unexpected moments in the following ways:

•Toyota Crown Signia ad starring Purdy: The spot, titled 'Purdy Good Advice,' depicts Purdy giving unserious tips to new players entering the NFL Draft. The Toyota Crown Signia is showcased in the content. The 30-second spot will play across linear, streaming and social channels, including airings during NFL Network's presentation of the 2024 NFL Draft (April 25-27). Purdy will also make a cameo in a teaser promoting the brand's social content for the NFL Draft.

2024 NFL Draft Experience in Detroit: Toyota will host a passport-style fan engagement inside the NFL's fan festival from April 25-27. Fans will be invited to draft new stars to their roster using five Toyota vehicles: 2024 Tacoma, 2025 Toyota Crown Signia, 2024 Land Cruiser, the 2025 Camry and recently revealed 2025 4Runner. Entry is free and NFL Draft Experience details can be found on NFL.com.

'I have been driving a Toyota since my NFL rookie season, so this NFL Draft ad campaign marks a milestone for me to be in a national ad spot for the brand,' said Purdy. 'I'm honored when people tell me that they find the beginning of my NFL journey inspiring, and I'll forever be grateful for being drafted and for the people and organizations that have supported me along the way.'

'Toyota believes in celebrating the next generation of superstars, which is why we're pairing up 24-year old Brock Purdy with 13-year old content dynamo Jazzy Guerra in a celebration of reaching your dreams through the NFL Draft,' said Michael Tripp, group vice president, Toyota division marketing. 'We're proud to feature Brock in a national campaign highlighting his ascension from the last pick in the Draft two years ago to become the role model for the next generation of dreamchasers like Jazzy'.

'For Toyota to sponsor the Red Carpet at the NFL Draft and hand me the mic to carry the show says a lot about their confidence and support in the next generation of movers and shakers,' said Jazlyn Guerra. 'This is a big moment for a girl from Bushwick, Brooklyn (NYC) but it's nothing I can't handle and I hope it inspires others to chase their dreams.'

Purdy was selected with the final pick, 262nd, in the 2022 NFL Draft. Since then, the 24-year old has helped guide a San Francisco team to wins in more than 80% of the games he's started since entering the league.

This past February, Toyota announced that Purdy signed to become a national partner of content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers. Prior to the 2023 season, Purdy signed a deal to appear in Toyota's regional advertising efforts across television and social media for the Northern California Toyota Dealers.

With a nod to the past and an eye toward the future, Toyota recently announced the North American debut of the first-ever Toyota Crown Signia this past fall. For almost 70-years of Toyota history, the Toyota Crown name has become synonymous with quality and sophistication among Toyota vehicles. As the second entry in the U.S. Toyota Crown lineup, the 2025 Crown Signia will add a new dimension to the ongoing legend, bringing North American customers an elevated ride and premium quality in a stylish crossover package.

Photo credit: Toyota
posted on conceptcarz.com