Volkswagen ID. Buzz to be featured in Dead & Company's 'Dead Forever Experience' in Las Vegas

by Volkswagen | May 21, 2024

• ID. Buzz and historic Volkswagen bus to be featured in 'Dead Forever Experience,' an immersive fan hub at The Venetian® Resort Las Vegas for duration of Dead & Company's 'Dead Forever – Live at Sphere' residency

•Volkswagen vehicle display will be staged for fan photo opportunities

Reston, VA — Volkswagen of America will join the excitement of Dead & Company's Las Vegas residency 'Dead Forever – Live at Sphere' as one of the highlights of the immersive Dead Forever Experience with a vintage Volkswagen bus and the latest all-electric model, the ID. Buzz. The Dead Forever Experience, created in partnership with Vibee, begins today and is open to the public for the duration of the residency.

Much like the ID. Buzz harks back to the original Volkswagen Microbus, Dead & Company has continued the Grateful Dead's unparalleled legacy, introducing their music to new audiences. As Volkswagen of America celebrates its 75th anniversary in America this year, the brand saw it as a fitting opportunity to connect with the fans who continue to celebrate their relationship.

Volkswagen and the Grateful Dead became symbols of counterculture in the United States during the 1960s, generating a cultural marriage between the two that continues today. In 1995, the Grateful Dead's founding member and lead guitarist, Jerry Garcia, passed away. Volkswagen honored the late musician by running an ad featuring a Microbus with a tear falling from one headlight. This ad campaign was Volkswagen's recognition of the influence and impact their relationship had on mainstream culture and society.

The zero-tailpipe emission ID. Buzz transfers the design of one of the greatest automobile icons—the T1 Microbus—to the era of electric mobility. The short overhangs, spacious interior and available two-tone color palette pay homage to the past, while the high-tech interior, progressive design features, and EV technology marks it clearly as a vehicle of the future. The three-row, U.S. version of the ID. Buzz will be available through Volkswagen's network of over 600 independent U.S. dealers later this year.

Both vehicles can be seen at Dead Forever Experience at The Venetian® Resort Las Vegas located adjacent to the LOVE sculpture in the Waterfall Atrium, just steps away from The Palazzo Casino Floor. The Experience is open Wednesday – Sunday, 10:00am – 6:00pm (Thursday – Monday for Memorial Day Weekend).

Photo credit: Volkswagen
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