Mazda joins Homo Faber 2024: A Celebration of Craftsmanship
May 24, 2024 by Mazda![Mazda joins Homo Faber 2024: A Celebration of Craftsmanship](images/articleimages/mazda-faber-2024-400.jpg)
![Mazda joins Homo Faber 2024: A Celebration of Craftsmanship](images/articleimages/mazda-faber-2024-2-400.jpg)
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In fact, every Mazda starts as an abstract handcrafted sculpture that captures the emotion of the future car. The designers and engineers are inspired by the philosophy of Monozukuri, the art of making things that fuse efficiency of scale with creative innovation, and Kaizen, the conscious aim to become better every day. Exhibiting a range of crafted design objects and offering workshops with artisans, Mazda is proud to be part of Homo Faber 2024 and to share its passion for learning, refining, and mastering techniques with craftspeople from around the world. Katarina Loksa, Head of Brand at Mazda Motor Europe, comments: 'At the core of Mazda's approach to designing and manufacturing our products is a high level of attention to detail and a passion for perfecting every step of the process. Sharing the ethos of craftmanship with the Michelangelo Foundation, Mazda is proud to join Homo Faber 2024, celebrating artisanal talent from around the world and demonstrating our passion for craft. 'The Journey of Life' is a beautiful theme for this year's Homo Faber edition - we are looking forward to welcoming visitors to our Takumi journey – a crafting experience related to travel and exploration.' Alberto Cavalli, Executive Director of the Michelangelo Foundation, adds: 'Mazda's Japanese approach to design and craftsmanship witnesses a sense of authentic connection with the values of originality, creativity, and respect for artisanal talent that Homo Faber champions. The participatory workshop that Mazda supports, at Homo Faber, is a welcome and extremely valuable aspect of this year's event, allowing our visitors to try their hands at a very poetic craft as bookbinding and papermaking.' Learn more about Mazda at Homo Faber 2024 and the curated exhibitions and workshops here: Link
posted on conceptcarz.com
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