• Seven in 10 people say they will be driving a fully electric car within the next 10 years – for the vast majority, EV-ownership is inevitable

•New white paper from CUPRA reveals differences in perceptions between people who do not own an EV and those with hands-on experience

•When drivers were asked about charging EVs, only 5% of CUPRA EV owners were concerned about how charging affects their day-to-day routine

•Of the drivers surveyed, zero CUPRA EV owners said that they would go back to a petrol or diesel car

A new white paper published by CUPRA UK has found that drivers believe electric vehicle ownership is inevitable.

The survey – which formed the basis of the report – of electric vehicle owners and non-owners revealed that seven in 10 people believe they will be driving a fully electric car within the next 10 years.

While the majority of drivers anticipate owning an EV in the coming years, the white paper by CUPRA also revealed significant differences in perceptions between people who do not own an EV and those who have experience of EV ownership.

One of the most significant findings of the report identified that once drivers made the switch to an EV, they are almost always pleased that they did. In fact, 94% of CUPRA EV drivers expressed satisfaction with their decision to transition to an electric car and none said that they would go back to a petrol or diesel car.

While charging infrastructure in the UK must continue to improve, when drivers were asked about charging EVs, only 5% of CUPRA EV owners were concerned about how charging affects their day-to-day routine; this compares to 37% of non-EV owners.

Marcus Gossen, Director of SEAT and CUPRA UK, said: 'Our white paper sheds new light on the factors affecting drivers' perceptions of electrification. It is clear that those who make the switch are happy they did, but that does not mean our work is done. The industry must continue to support and inform both current EV drivers and those yet to make the leap.

'We want to empower drivers and reassure them that sustainable mobility doesn't mean they have to compromise. With that in mind, our report provides a fresh understanding of the differing viewpoints, offering inclusive and informed discussion on the future of mobility.'

To read the full CUPRA white paper, please visit the website here.

CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe's fastest growing car brands and has a global network of specialised points of sale.

CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand's character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company's best-selling vehicle to date; and the CUPRA Born, the brand's first 100% electric vehicle.

CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.

Photo credit: CUPRA
posted on conceptcarz.com

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