◾McLaren Automotive announces regional winners and other finalists for the McLaren Global Retailer of the Year title
◾Annual awards celebrate excellence in all areas of retailer performance, including sales and service, customer satisfaction and business results
◾McLaren Orlando is the Americas Retailer of the Year 2024, joining exclusive McLaren Premier Club
◾McLaren Scottsdale, McLaren Walnut Creek and McLaren Philadelphia also become Premier Club members, putting them in contention for the McLaren Global Retailer of the Year honor
◾McLaren Chicago is named Certified Pre-Owned Retailer of the Year
McLaren Orlando has been named as the Americas McLaren Retailer of the Year 2024. The award recognizes retailers with exceptional standards, benchmarked against criteria that reflect the high standards luxury supercar buyers and owners expect alongside overall retailer performance. Being named a regional Retailer of the Year is rewarded with entry for one year to the prestigious McLaren Premier Club, the select group of McLaren's foremost retailers worldwide.
In addition to their sustained high standards across the business in 2024, McLaren Orlando are also investing more than $20 million in a brand-new, state of the art, retail facility that when it opens in Spring 2025 will be the largest McLaren sales and service outlet in the world.
'Congratulations to McLaren Orlando on outstanding performance across the board throughout 2024 which saw it winning a fiercely fought contest to be named McLaren Retailer of the Year in the Americas region. With McLaren Scottsdale, McLaren Walnut Creek and McLaren Philadelphia also ascending to the McLaren Premier Club in recognition of their excellence in key areas including sales, service, customer satisfaction and retail business acumen, it's an honor for the Americas region to have four retailers in the final stage of judging for McLaren Global Retailer of the Year.'
Nicolas Brown, President, McLaren Americas
'We are honored and excited to receive this award from McLaren for our accomplishments throughout 2024. Everybody in the team here at McLaren Orlando is relentless in their determination to deliver outstanding results, with consistently exceeding the expectations of our customers on all levels our top priority.
We look forward to challenging other Premier Club retailers and fulfilling our ambition to be named McLaren Global Retailer of the Year.'
Steve Parmee, Retailer Principal, McLaren Orlando
Also joining the Premier Club from the Americas region are McLaren Scottsdale, McLaren Walnut Creek and McLaren Philadelphia. This achievement confirms them alongside McLaren Orlando as a challenger for the McLaren Global Retailer of the Year title, which will see the top retailers in each of McLaren's business regions judged head-to-head on their performance throughout 2024.
In addition, McLaren Chicago was recognized individually as Certified Pre-Owner Retailer of the Year having delivered excellence in both sales and customer service to customers looking for a pre-owned McLaren as their entry point into the supercar brand.
This is the ninth year of the McLaren Retailer of the Year awards, recognized around the world as a gold-standard analysis of supercar customer service and retail business administration. To determine each winner, McLaren Automotive benchmarks multiple areas of business using a digital scorecard, updated monthly.
Retailers within the McLaren network are measured against various areas include new and used sales, parts, service, options uptake and operational excellence, all weighted to ensure retailers of all sizes can compete on an even basis.
Photo credit: McLaren posted on conceptcarz.com
