Hamilton Classic acquires Blade Embroidery & Print Services to revolutionise custom merchandise for the classic car community
March 31, 2025 by Hamilton Classic Ltd & Blade Embroidery & Print Services

Hamilton Classic (https://hamiltonclassic.co.uk), the leading supplier of premium accessories for classic cars, is proud to announce the acquisition of Blade Embroidery & Print (https://bladeprint.co.uk), a respected and cutting-edge printing company known for its high-quality print solutions. This acquisition will introduce cutting-edge services for the classic car community, providing custom-branded merchandise, clothing, gifts, uniforms, and car accessories for car clubs and businesses.
The acquisition will enable Blade Embroidery & Print to offer a comprehensive outsourcing supply, print, and fulfilment service tailored specifically for vehicle clubs, social media groups, forums, racing teams, charities and other communities within the motoring world. This partnership will now provide them with an efficient and cost-effective solution that utilises modern printing technology to provide incredible levels of quality.
By streamlining merchandise creation and distribution, Hamilton Classic and Blade Embroidery & Print will help vehicle clubs and others focus on their core activities while leaving the complexities of product printing and fulfilment to the experts.
Alastair Flack, Managing Director, said, 'We are incredibly excited about the opportunities this acquisition brings to our customers. By integrating Blade Embroidery & Print into our operations, we can offer our clients an unparalleled printing and branding service that will take their merchandising efforts to the next level. Whether it's custom car accessories or branded clothing, we now have the technology and expertise to help clubs and businesses enhance their brand presence with premium-quality, bespoke products.'
As part of this exciting new venture, Hamilton Classic will also introduce Direct-to-Film (DTF) Transfer Printing as a key customer service. DTF printing is a revolutionary method that enables high-quality, full-colour prints to be transferred onto various materials, including fabrics, garments, and accessories. Unlike traditional methods such as screen printing or heat transfer vinyl, DTF printing offers greater versatility, superior durability, and the ability to produce more intricate designs with exceptional detail, allowing logos and even complete artwork designs to look stunning.
The DTF process prints a design onto a special film, which is then transferred onto the target material using heat and pressure. The result is a vibrant, long-lasting print that endures the rigours of everyday use. DTF printing is ideal for creating custom clothing, car accessories, and merchandise, particularly for car clubs looking to produce high-quality items with detailed logos, images, or text. This technique can be applied to various fabrics, making it an excellent choice for diverse ranges of products.
Alastair Flack explains, 'DTF Printing is exciting and the perfect solution for car clubs and businesses that need high-quality, durable prints for a wide range of products. With DTF, we can help our clients create stunning, full-colour designs that really stand out. Whether it's a vintage logo on a T-shirt, a custom design on a jacket, or a branded keychain, DTF printing ensures that every product is made to last and looks fantastic. We can even reproduce whole artworks on garments with perfect clarity now.'
For further merchandising solutions, UV printing is available. This process can print custom graphics onto a range of materials, such as wood, slate, and leather.
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With Blade Embroidery & Print now part of the Hamilton Classic and Motorsport family, clubs and businesses in the automotive sector will have access to a full range of custom printing solutions that meet the highest standards of quality and service.
For more information on custom merchandise, DTF printing, or how Blade Embroidery & Print can help elevate your car club's branding, visit www.bladeprint.co.uk
About Hamilton Classic & Motorsport
Hamilton Classic has been a respected supplier within the motor industry for nearly three decades. They are a premier supplier of high-quality accessories for classic cars, offering everything from tuning parts and premium car covers to branded event shelters and gazebos. They are also suppliers of FireStick extinguishers and CTEK chargers in the UK. Committed to excellence and customer satisfaction, Hamilton Classic provide a wide range of services and products to enhance the experience of classic car enthusiasts worldwide.
About Blade Embroidery & Print Services
Based near Reading, Blade Embroidery & Print Services is an established printing company that delivers top-tier print solutions. It specialises in custom-branded merchandise, clothing, gifts, uniforms, and car accessories. Its commitment to quality and attention to detail has made it a trusted partner to numerous businesses and organisations.