OPTIMA Batteries Partners with Racing Redefined to Offer Cutting-edge Streaming Service

by OPTIMA Batteries | April 18, 2025
Racing Redefined app will provide new live-timing technology and streaming service for off-road racing fans
After months of preparation, OPTIMA Batteries, in partnership with Racing Redefined, launched the first iteration of the new off-road racing livestream, available through the Racing Redefined app. The new app offers a multitude of interactive options, including live map tracking, corrected timing from start to finish, live leaderboards, push notifications for specific drivers, event information and messaging, and social sharing.
The new service was created by the racers themselves. Christopher Polvoorde, the young phenom off-road racer, and his father, Chip Polvoorde, who saw a need for additional on-the-spot data during off-road races and began plotting this project.
'Off-road racing can be difficult to spectate,' said Chip Polvoorde, founder of Racing Redefined. 'With today's technology and help from OPTIMA Batteries, we can bring a lot more information directly to the fans and make things easier to follow along. Our hope is that this will help lift the entire sport to a new level.'
'The Racing Refined app and the underlying technology are potential game-changers for spectating a desert race,' said Cam Douglass, director of marketing for OPTIMA Batteries. 'This is the first time in my career where I've been able to follow an accurate leaderboard with corrected time throughout the entire race.'
The Racing Redefined app is now available in the Apple Store and Google Play Store, with streaming available at upcoming Legacy Racing Association off-road events.
About OPTIMA® Batteries
OPTIMA high-performance automotive, marine, heavy-duty AGM and lithium batteries are manufactured by Clarios, LLC, the world's largest manufacturer of automotive batteries. OPTIMA REDTOP, YELLOWTOP and BLUETOP batteries feature state-of-the-art SPIRALCELL TECHNOLOGY. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. OPTIMA ORANGETOP batteries are the newest additions to the legendary line of reliable performance batteries with six sizes available that utilize HYPERCORE LITHIUM technology. This new offering allows for more than 95% of the powersports market to experience the power and performance of OPTIMA Batteries. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of 12V vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.
About Clarios
Clarios is the global leader in advanced, low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and are found in 1 of 3 cars on the road today. With around 18,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous sustainability focus – advancing best-in-class sustainability practices and advocating for them across our industry. We work to ensure 100% of our products sold are recyclable, and we recycle 8,000 batteries an hour in our network. Clarios is a Brookfield portfolio company.
Photo credit: OPTIMA Batteries
posted on conceptcarz.com
OPTIMA Batteries, a division of Clarios, has announced a unique partnership that aims to elevate the off-road enthusiast experience by providing accurate and in-depth live data during off-road races. Founded by Chip and Christopher Polvoorde, Racing Redefined has provided the platform, ideation and strategy necessary to expand live streaming capabilities. With the help of OPTIMA Batteries, Racing Redefined hosted its flagship stream at the Legacy Racing Association's Battleground off-road race in Laughlin, Nevada, on April 12-13.
Kicking off the first true test at the Battleground race, fans could beta-test the app with the Unlimited Truck class. With a positive reception overall, Racing Redefined and OPTIMA Batteries are ready to implement the program at additional races in the future.
posted on conceptcarz.com
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