Subaru of America and Operation Warm Win 2025 Gold Halo Award for Best Direct Service Initiative

Automaker and nonprofit honored for ongoing commitment to helping children experiencing homelessness and urgent need nationwide

Through this ongoing partnership, Subaru and Operation Warm provided brand-new coats, shoes, and socks to over 150,000 children in 2024, visiting homeless shelters and support agencies at coordinated gifting events. Nationwide, more than 630 Subaru retailers took part in the events as part of the Subaru Loves to Help® initiative, offering physical warmth, emotional comfort, and building a strong sense of community. The partnership reflects both organizations' commitment to creating positive, lasting change, as Subaru continues its mission to be More than a Car Company ® and Operation Warm delivers More Than a Coat®, focusing on comprehensive support, confidence, and hope.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: 'We are proud to be recognized for our partnership with Operation Warm, an organization that inspires our devotion to helping those in urgent need. Every child deserves to feel safe and protected, and these clothing donations are just one way to comfort those who need it most. None of this would be possible without our dedicated retailers and their relationships in communities across the country. We look forward to building upon our historic support of more than 900,000 children and adults in urgent need situations, continuing to spread love, comfort, and confidence.'

Operation Warm is a nonprofit dedicated to fostering warmth, confidence, and hope by utilizing the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. For over 25 years, Operation Warm has served over 6 million children in over 4,000 communities nationwide.

Grace Sica, Executive Director, Operation Warm: 'Being honored with this award in our second year of partnership with Subaru says a lot about the impact we are making together. We see it reflected so often in kids' smiling faces and parents' tears; these coats, socks, and shoes offer so much more than physical warmth, they deliver emotional support. We're grateful for this award and proud to amplify our reach, deepen our commitment, and help even more people moving forward.'

To learn more about Operation Warm, visit www.operationwarm.org/ and for more information about the Subaru Loves to Help initiative, visit subaru.com/help.

Photo credit: Subaru
posted on conceptcarz.com