ASTON MARTIN… ON ICE
Company press release.
◾New US ice driving program launches in Crested Butte, Colorado
◾Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions
◾Utilises custom-built Aston Martin facility
Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop.
Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today.
Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.
President, Aston Martin The Americas, Julian Jenkins said: 'After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America.
'The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving.'
The new ice driving event joins Aston Martin's portfolio of bespoke driving experiences offered in the Americas which include a Route of the Rockies drive this June and a host of experiences offered around Pebble Beach Automotive Week in August.
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The new Aston Martin On Ice program will return in February 2015 with further information available at concierge@astonmartindriving.com
