Chrysler Canada: Number-One Selling Automaker in Alberta Brings All-New, Segment-First 2014 Ram 1500 EcoDiesel - Alongside Eight Other Regional Premieres - to 2014 Edmonton Motor Show

April 9, 2014 by Chrysler

•Best-ever fuel economy for a full-size pickup: 2014 Ram 1500, powered by all-new 3.0-litre EcoDiesel V6, registers 7.1 L/100 km (40 mpg) highway

•Ram is the only ½-ton truck to offer a diesel engine

•All-new EcoDiesel delivers unsurpassed torque among V6 pickups (420 lb.-ft.)

•EcoDiesel and Pentastar V6-powered Ram – at 7.8 L/100 km (36 mpg) - rank 1-2 for fuel economy in 2014

•Ram 1500 is world's first and only pickup with 8-speed transmission, a major contributor to efficiency

•One in every five vehicles sold in Alberta last year was from Chrysler Group

•Edmonton regional debuts include the 2015 Chrysler 200 sedan, 2014 Dodge Challenger R/T Shaker, 2014 Dodge Charger 100th Anniversary Edition, 2014 Dodge Dart GT Blacktop, 2014 Dodge Grand Caravan 30th Anniversary Edition, 2014 Jeep® Wrangler Willys Wheeler Edition, 2014 Ram ProMaster and 2014 SRT Viper

•Showcasing class-leading versatility, four fully-upfitted Ram ProMaster full-size vans will be on display in the show's Commercial Zone

April 9, 2014 , Edmonton, Alberta - Following a calendar year where it became the number-one selling automaker in Alberta(1), Chrysler Canada is working to maintain its momentum in the Wild Rose province with game-changing products like the 2014 Ram 1500 EcoDiesel, which headlines this year's Edmonton Motor Show (April 10-13).

The 2014 Ram 1500 is the industry's first – and only - light-duty, full-size pickup to offer durable, efficient diesel technology. With the 3.0-litre EcoDiesel's historic debut, Ram customers in Alberta and beyond can now enjoy class-leading, compact-car-like fuel economy, along with torque that is unsurpassed by any full-size truck with a V6 engine.

The EcoDiesel-powered 2014 Ram 1500 touts a 7.1 L/100 km (40 mpg) fuel economy rating, the best highway rating ever achieved by a full-size, half-ton pickup. In addition to superior fuel economy, it delivers 240 horsepower and standout peak torque of 420 lb.-ft., plus a tow rating of 9,200 lbs. (4,173 kg). The new turbo-diesel is designed and produced by VM Motori, a Chrysler Group diesel engine supplier since 1992.

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Those breakthrough fuel economy ratings mean Ram EcoDiesel surpasses the half-ton fuel economy record set last year by the 2013 Ram 1500. Equipped with a 3.6-litre Pentastar V6 gasoline engine, that truck achieved up to 7.8 L/100 km (36 mpg) highway, a rating that continues for model-year 2014. Both engines and the legendary 5.7-litre HEMI V8 can be mated with Chrysler Group's segment-exclusive TorqueFlite 8-speed automatic transmission.

Canada's longest lasting pickup, Ram 1500, was recently crowned winner of the 2014 Canadian Truck King Challenge and for the first time ever, a back-to-back winner of the Motor Trend Truck of the Year award.

With one in every five vehicles sold in Alberta last year coming from Chrysler Canada, Ram trucks were key in achieving the automaker's number-one sales position. In fact, with retail sales up by 3,847 units over 2012, Ram Truck earned the title of 'fastest growing truck brand in Alberta.' (2)

'I'm very proud of our achievements in Alberta in 2013, spearheaded by Ram Truck,' said Bob Devlin, Head of Chrysler Canada's Western Business Centre. 'Now comes the game-changing Ram EcoDiesel, plus eight other regional debuts in Edmonton. There has never been a better product line-up in our company's history, which is key in this business. Couple that with competitive financing and a dedicated dealer base who put the customers first and you get greater consumer confidence and sales.'

The 2014 Ram 1500 EcoDiesel notwithstanding, there is surely a vehicle to meet the needs of every Albertan at Chrysler Canada's Edmonton Motor Show display this year, including the:

2015 Chrysler 200

The all-new, American- designed and -built 2015 Chrysler 200 charts a new course for mid-size sedans, bringing a noteworthy dose of understated elegance, craftsmanship and state-of-the-art technology to the segment, including firsts like a standard nine-speed automatic transmission and an available all-wheel-drive system which automatically disconnects from the rear axle to save fuel. The new 200 is the first Chrysler Brand product to be built on the Compact U.S.-wide (CUS-wide) platform, which has roots under Italy's acclaimed Alfa Romeo Giulietta. Power will come from either a standard 2.4-litre MultiAir® Tigershark four-cylinder engine or the award-winning 3.6-litre Pentastar V-6 with a best-in-class 295 horsepower.

2014 Dodge Challenger R/T Shaker

The 2014 Dodge Challenger R/T Shaker injects a fresh shot of heritage into this Canadian-built muscle car. Highlights include a signature, functional 'Shaker' hood scoop, which directs cold air into the HEMI® V8 engine, a standard Super Track Pak for inspired performance, unique Satin Black exterior cues, new 20-inch wheels and Shaker-specific interior upgrades.

2014 Dodge Charger 100th Anniversary Edition

The 2014 Dodge Charger 100th Anniversary Edition celebrates the brand's centennial with uniquely designed appointments inside and out to complement the four-door muscle car's world-class power, handling, technology and iconic style. The exterior can wear a new, exclusive High Octane Red Pearl Coat, while the cabin is treated with features like uniquely-coloured Nappa leather trim and die-cast 'Dodge Est. 1914' badges. The 100th Anniversary Edition is powered by either the award-winning 300 horsepower 3.6-litre Pentastar V6 engine or the legendary 5.7-litre HEMI V8.

2014 Dodge Dart Blacktop

Dodge is expanding its lineup of Blacktop packages to the 2014 Dodge Dart. With unique wheels, select exterior colours and Gloss Black accents, it brings a sporty, distinct look from the factory at a tremendous value. The Dart Blacktop package features the 184 horsepower 2.4-litre MultiAir® Tigershark engine, now standard on the 2014 Dart SXT and Limited models, with a unique calibration on the GT trim.

2014 Dodge Grand Caravan 30th Anniversary Edition

Rarely has a vehicle created a new segment, stood the test of time and become so much a part of so many Canadian families as the Dodge Grand Caravan. Built in Windsor, Ontario, Canada's best-selling minivan continues to innovate in the segment it created and offers an unprecedented level of functionality, convenience, safety and value. In 2014, Grand Caravan is celebrating its 30th anniversary with a special model featuring unique content such as commemorative badging, special paint and black interior trim. The creator of the minivan segment, Chrysler Group has innovated 78 minivan firsts since 1983 and sold more than 13 million units.

2014 Jeep® Wrangler Willys Wheeler Edition

Thanks to its durability and ruggedness during the Second World War, the military's 'Jeep,' found widespread favour with many veterans. That affinity gained traction as the first civilian Jeep – the Willys-Overland CJ-2A – reached the public in 1945.The 2014 Jeep Wrangler Willys Wheeler Edition salutes the tough and functional capability of those first civilian models. Along with special design cues, its off-road chops are upgraded via a Dana 44 rear axle with Trac-Lok, BF Goodrich KM Mud Terrain tires and a new Jeep Trail Rated Kit with a D-Ring, tow strap and gloves in a Jeep-branded bag. Offered as a two- or four-door Unlimited model, the Willys is powered by Jeep's award-winning 285 horsepower 3.6-litre Pentastar V6 engine.

2014 Ram ProMaster

The new 2014 Ram ProMaster will be showcased on the Chrysler Canada stand and with four fully-upfitted models in the Edmonton Motor Show's Commercial Zone. The 2014 ProMaster is Ram Commercial's latest addition to its popular lineup. Coming from a strong background of commercial vehicles produced by Fiat Professional, the Ram ProMaster is based on the Fiat Ducato, which has been in production for more than 30 years. ProMaster boasts numerous best-in-class features that are appreciated by the hard-working customers of Ram's new van. Best-in-class power and cargo capacity (1500 ProMaster), step-in height, turning radius and a low total cost of ownership, combine to deliver a proven solution for businesses and fleets.

2014 SRT Viper

The 2014 SRT Viper is the Street and Racing Technology (SRT) brand's flagship performance machine. Now in its fifth generation, it respects its legacy of visceral performance while adding new technologies, ergonomic improvements and creature comforts. Wearing an all-new carbon-fibre and aluminum skin, it's powered by an 8.4-litre mid-front V10 engine delivering 640 horsepower, 600 lb.-ft. of torque and a 0-60 mph run in the low 3-second range.

(1)Based on IHS Automotive: Polk Canadian New Vehicle Retail Registration data for 2013 Calendar Year in the province of Alberta.

(2)Based on R. L. Polk Canada, Inc. Canadian New Vehicle Registration data comparing a 12 month period from September, 2012 to September, 2013 for all pickups sold in the province of Alberta.