COSWORTH ANNOUNCES SHIFT IN PERFORMANCE AFTERMARKET STRATEGY WITH LAUNCH OF UNIQUE POWER PACKAGES
May 30, 2014 by Cosworth
◾Cosworth set to revolutionize its approach to aftermarket products by focusing on validated Power Packages suitable for warranty by vehicle manufacturers
◾Company deliberately moves on from individual component supply towards fully validated system packages using motorsport experience
◾Cosworth unveils first of its new range of Power Packages - the FA20 engine platform for Scion FR-S, Subaru BRZ and Toyota GT86
Cosworth has today announced a notable step change in its supply of cutting edge performance aftermarket products with the launch of a series of Power Packages for the Scion FR-S, Subaru BRZ and Toyota GT86.
In stark contrast to its previous aftermarket strategy, Cosworth has deliberately shifted its focus from individual components to the engineering and manufacture of complete packages. This approach enables Cosworth to guarantee reliability while supporting its business objective of becoming an approved upgrade partner for global car manufacturers.
Cosworth is uniquely positioned to offer fully validated packages as a result of its unrivalled heritage at the highest level of motorsport. The company has spent decades building up successful partnerships with car manufacturers so this shift in aftermarket products represents a natural, yet significant step.
The first result of this approach is a brand new range of Power Package options for the FA20 engine platform that drives the Toyota GT-86, Subaru BRZ and Scion FR-S. Cosworth Power Packages offer enthusiasts and motorsport professionals the ease and reliability of guaranteed power upgrades that only Cosworth's legendary engineering team can deliver.
Developed using the same methods employed in Formula One and sports car racing, Cosworth has engineered cost-effective and scalable performance solutions that can take the engine's power output from the standard 197bhp to a fully validated 325bhp and eventually on to a 380hp race track configuration. Each successive upgrade Stage builds upon and utilizes components in the previous Stage making this approach unique in the Aftermarket. This staged approach allows customers an affordable path to upgrade their vehicles.
Immediately available is the Stage 1 Power Package.
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Stage 1 features:
· A Cosworth premium quality, free flow sports exhaust manufactured in partnership with Nameless Performance, specialists in the exhaust sector.
· A 'Power by Cosworth' calibration kit and calibration file designed by Cosworth using the latest technology to maximise the peak performance of the stage components working together.
· An exclusive Cosworth vehicle badge and a uniquely numbered Cosworth authentication plaque.
· A Cosworth performance filtration solution and low temperature thermostat working together with the exhaust and calibration to deliver the predictable and consistent performance customers expect from Cosworth.
In accordance with Cosworth's new approach to the performance aftermarket the Power Packages for the FA20 engine platform provide a set of components that have been designed and engineered by Cosworth to work together as a solution, rather than a collection of individual parts, in order to maximise peak performance and reliability. Designed and manufactured to the highest quality, the first time fit of each individual component is assured, while the scalable system approach means that additional packages can be added easily, integrating each system with the next.
Cosworth Power Packages, uniquely deliver what the customer has long been waiting for:
More power, consistently and reliably delivered, created by a world leading engineering company with over 50 years' experience at all levels of motorsport.
As an example of this modular approach, the first option of the Stage 1 Power Package includes a Cosworth free flow sports exhaust that features two 4' diagonally cut, branded, double wall tips and a stylish 'Y' shaped back muffler/silencer. In combination with the other components, this high quality, 304 stainless steel exhaust, with a mirror polished finish, increases power output to 220bhp. By adding the optional combined overpipe front pipe, with its unique spherical resonator, the new calibration power output is raised further to 225bhp. The black, thermally coated 4-2-1 manifold header option has equal length piping and CNC machined exhaust flanges, which helps to significantly reduce under hood/bonnet temperatures, boosting output with calibration to 230bhp while bringing a 22% weight reduction on the standard manifold.
Hal Reisiger, Cosworth Group Chief Executive, commented:
'Cosworth has significantly altered its approach to performance aftermarket. We are now able to supply completely validated solutions – as an entire system – to guarantee reliability and performance. This is a huge step change and one that will enable Cosworth to become the performance upgrade partner of choice for car manufacturers, as well as tuning professionals and enthusiasts around the world.
As the first step in this new strategic approach, we are excited to unveil Cosworth Power Packages for the FA20 Platform, FR-S, BRZ and GT86 cars. We are delivering a series of power upgrade solutions that will allow drivers to unlock the real performance potential of their vehicles.
Cosworth are absolutely unique in what we offer to the performance aftermarket – we are able to transfer the knowledge we have gained from over fifty years of motorsport engineering excellence, and our experience in Formula One, to create our Power Packages, so that our customers can benefit. That is why Cosworth continues to set the standard for aftermarket products.'
Delivered as part of complete, integrated performance solution, the Stage 1 Power Package offers a power increase of up to 230bhp, 11.6% on stock.