MASERATI NAMED 2014 HONORED MARQUE AT RODEO DRIVE CONCOURS D'ELEGANCE

June 16, 2014 by Maserati North America, Inc.

June 14, 2014, Englewood Cliffs, NJ - The 2014 edition of the Rodeo Drive Concours will mark the City of Beverly Hills' Centennial on Father's Day, June 15 featuring Maserati as the 'Honored Marque'. The Rodeo Drive Committee - in conjunction with the City of Beverly Hills - has selected the theme '100 Years of Horse Power' to honor this milestone with a one day museum quality installation of vehicles illustrating the city's history.

From the horse-drawn Wells Fargo Wagon to the present, this year's show will feature cars owned by storied celebrity residents and those related to key historical moments and film and TV over the last century.

An annual tradition, the event will feature a superb combination of rare automobiles and motorcycles highlighting the past, present and future at the crossroads of fashion, design and entertainment.

'Beverly Hills' past is deeply intertwined with the history of the transportation and the automobile. In 100 years, the streets of this famed city have gone from real horsepower to the possibility of 200 mpg,' says Concours Chairman Bruce Meyer. 'This will be the most highly curated show in the Rodeo Drive Concours' 21-year history with spectacular examples of cars that have graced the winding tree-lined streets of Beverly Hills over the past century.'

Launching a series of events in celebration of the first 100 years of Maserati, the revered auto manufacturer will introduce its GT MC Centennial Edition Model adding to the heritage of horsepower on display. To commemorate its milestone anniversary, Maserati has created unique designs of its top performance models GranTurismo MC Centennial Edition and GranTurismo Convertible MC Centennial Edition. These limited production models will offer special exterior paint colors, upgraded interior designs and new wheel finishes.

'Our centennial celebration is just the beginning of what's to come,' says Peter Grady, President and CEO of Maserati North America, Inc. Maserati announced an exciting industrial plan for 2015, following the introduction of the new Alfieri concept.

'We look forward to showcasing the modern Maserati in the context of such a rich heritage of building luxury automobiles that challenge the norm and define 'The Absolute Opposite of Ordinary'. We are proud to partner with the Rodeo Drive Concours to showcase our product among devoted clients and enthusiasts from the area who enjoy their drive daily.'

Maserati will continue its anniversary celebration at the The Rolex Monterey Motorsports Reunion this coming August 14-17, 2014 at Mazda Raceway Laguna Seca.

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Prior to the Beverly Hills Hotel opening in 1912 and before the City was founded in 1914,

J. P. Bruso moved to town in 1909 and operated the Wells Fargo express office out of his grocery store and butcher shop continuing to offer customers quick and reliable express shipments of money, goods, and valuables until 1918. In 1923, bridle paths for horses were added to Rodeo Drive and Sunset Boulevard.

This year's Concours also pays tribute to the Beverly Hills Speedway, a 1.25-mile track for auto racing that attracted such racing legends as Barney Oldfield and Indianapolis 500 winner Gaston Chevrolet. Up to 70,000 spectators could attend races where world speed records were set and broken at the time. It was built in 1919 and operated until 1924 on 275 acres of land that includes the site of today's Beverly Wilshire Hotel just outside the 'Golden Triangle.' It is the largest public event held annually in Beverly Hills with a unique mix of guests including car collectors, families and international visitors and residents from Beverly Hills and the Westside.

Named 'one of the 300 unmissable events in the world' by Frommer's Travel Guide, the Rodeo Drive Concours d'Elegance continues to be one of Southern California's top destinations each and every Father's Day.

About Maserati

Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us, 1-800-My-Maserati.

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.