LINCOLN MOTOR COMPANY AND MATTHEW MCCONAUGHEY BEGIN NEW CREATIVE JOURNEY

August 21, 2014 by Lincoln

>The Lincoln Motor Company signs a multi-year collaboration with Oscar™-winning actor Matthew McConaughey

>Long-term admirer of the Lincoln brand, McConaughey will act as a storyteller on upcoming Lincoln broadcast and digital ad campaigns

>Academy Award™ winner to appear in series of TV and digital spots starting with the first-ever 2015 Lincoln MKC directed by Nicolas Winding Refn

The Lincoln Motor Company announced today a multi-year collaboration with Academy Award™-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.

'Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,' said McConaughey, a longtime admirer of Lincoln. 'Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they're doing a good job.'

In a nod to McConaughey's storytelling talents, Lincoln and director Nicolas Winding Refn ('Drive') created a storyline for him around the MKC. In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial.

'Matthew is a natural fit with Lincoln and where we are going as a brand,' said Matt VanDyke, director, global Lincoln. 'The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.'

Lincoln started a new journey in 2012, re-launching the brand and outlining a plan to introduce four all-new products in four years. Following the all-new MKZ midsize sedan is the MKC, a performance-minded, luxuriously crafted and technologically savvy vehicle. This small utility vehicle is a new addition for the brand; a brand focused on quality, compelling design and personal service.