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1928 Chrysler Series 72 Vehicle Profile

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 72 photograph

1928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 721928 Chrysler Series 72
The auto industry adage about the sale effect of racing 'Win on Sunday, sell on Monday' was decades away when modified Chryslers like this 1928 Model 72 Roadster made a name for the brand in Europe. From motoring's earliest days, automakers entered vehicles in performance events for publicity and to establish a reputation for reliability and performance. Chrysler Corporation had no role in racing these 1928 roadsters, which were entered in France's famous 24 hour-long LeMans road race by European distributors and finished third and fourth overall.

While they never seriously challenged the winning Bentleys, the Chryslers' finish was a triumph given their volume production and moderate price. In England they became know as 'the poor man's Bentley.'

Familiar auto industry tactics were used to promote Chrysler cars. In Europe, road racing was de rigeur in the 1920s and 1930s. There was no Chrysler factory team, but Chrysler's European distributors supported these highly successful efforts. In the thirties, Chrysler Corporation promoted its products at world's fairs, even building special Chryslers as 'official' vehicles. Another prestige-builder was the use of what today would be called 'halo cars' - limited production vehicles whose role was to bestow glamour over the entire model line. Chrysler Town & Country models were used in this way in the pre and post-war era.
Chrysler cars were entered in France's fabled LeMans 24-Hour road race by European distributors during the late 1920s. The Chrysler Roadster finished third and fourth overall and earning the name, 'the poor man's Bentley.'

This example is a Model 72 Le Mans Racer #8 Replica.


By Daniel Vaughan | Nov 2010



No auction information available for this vehicle at this time.

1928 Chrysler Series 72 Auction Sales

Recent Sales

(Data based on Model Year 1928 sales)
1928 Chrysler Model 72 Roadster
Chassis#: CC362P
Sold for USD$51,285
  2020 RM Sothebys : London Online
 
1928 Chrysler Model 72 Roadster
Chassis#: CC255W
Sold for USD$25,850
  2020 RM Sothebys : Auburn Fall Auction
 
1928 CHRYSLER MODEL 72 RUMBLE SEAT COUPE
Chassis#: CH994Y
Sold for USD$9,350
  2019 Worldwide Auctioneers : The Auburn Auction
 
1928 CHRYSLER MODEL 72 ROADSTER
Sold for USD$62,500
  2014 Mecum - Dallas
 
1928 CHRYSLER MODEL 72 DELUXE ROADSTER
Chassis#: J229240
Sold for USD$21,000
  2014 Mecum - Monterey
1928 Chrysler Series 72 image  1928 Chrysler Series 72 image  
1928 CHRYSLER MODEL 72 CONVERTIBLE COUPE
Chassis#: CR386C
Sold for USD$20,000
  2014 Mecum - Monterey
1928 Chrysler Series 72 image  1928 Chrysler Series 72 image  
1928 Chrysler 72 Roadster
Sold for USD$100,000
  2012 Mecum's 25th Original Spring Classic - Indianapolis
 
1928 Chrysler 72 Tourer
Chassis#: CO8870
Sold for USD$39,780
  2009 Bonhams - Collectors' Motor Cars and Automobilia
 

Vehicles That Failed To Sell

1928 Chrysler Series 72's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1928 Chrysler Model 72 Roadster with Rumble Seat 2015 Hollywood Motors : Amelia Island Select   

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Chrysler Series 72 Vehicle Profiles
Phaeton
Chrysler Series 72 Phaeton

Model Year: 1924
Profile
Phaeton
Chrysler Series 72 Phaeton

Model Year: 1924
Profile
Roadster
Chrysler Series 72 Roadster

Chassis Num: 19074
Engine Num: 43162
Model Year: 1924
Profile and Auction History

Roadster
Chrysler Series 72 Roadster

Model Year: 1926
Profile
Rumbleseat Roadster
Chrysler Series 72 Rumbleseat Roadster

Model Year: 1927
Profile
LeMans Replica
Chrysler Series 72 LeMans Replica

Model Year: 1928
Profile

Roadster
Chrysler Series 72 Roadster

Model Year: 1928
Profile
Convertible Coupe
Chrysler Series 72 Convertible Coupe

Chassis Num: CR386C
Model Year: 1928
Profile and Auction History
Roadster
Chrysler Series 72 Roadster

Chassis Num: J229240
Model Year: 1928
Profile and Auction History

Roadster
Chrysler Series 72 Roadster

Model Year: 1929
Profile
Roadster
Chrysler Series 72 Roadster

Engine Num: R302359
Model Year: 1929
Profile and Auction History
Roadster
Chrysler Series 72 Roadster

Chassis Num: CS630Y
Model Year: 1929
Profile and Auction History

Roadster
Chrysler Series 72 Roadster

Chassis Num: CY 282 E
Model Year: 1929
Tonneau Phaeton
Chrysler Series 72 Tonneau Phaeton

Chassis Num: R272037
Model Year: 1929
Profile and Auction History
Phaeton
Chrysler Series 72 Phaeton

Chassis Num: V13113
Model Year: 1930
Profile and Auction History

Royal Coupe
Chrysler Series 72 Royal Coupe

Model Year: 1931
Profile


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