1929 Pierce-Arrow Model 125 Sedan

By 1928, despite the relative popularity of the medium-priced Series 81, Pierce-Arrow still remained in poor financial health. Clearly, new models were needed, but with little money available for development, the short-term solution was a business alliance with a cash-rich Studebaker. Officially called a 'merger', Studebaker did provide the required funds for a new Pierce-Arrow model and enabled the development of a new eight-cylinder engine in the process.

The 1929 eight-cylinder Model 133, so named for its wheelbase, was priced considerably lower than the six-cylinder models offered the year before and brought Pierce-Arrow quality to a broader market. Available in no fewer than 12 body styles, the Model 133 contributed to record 1929 sales levels of nearly 10,000 units, an accomplishment that would sadly never be repeated.