1937 Packard 1507 Twelve Roadster Coupe

Packard's 15th Series was introduced on September 3, 1936. An incredible 50 models were available in 1937. With the success of its 120 Model, Packard decided to go even further into the mid-price territory with the introduction of the Six priced just $100 more than the top models of Chevrolet, Ford, and Plymouth. Now Packard dealers could offer new vehicles in nearly every price class and the market responded accordingly. Packard produced a record 109,518 cars, a number the company had never attained before nor would ever again achieve in its history. Ninety percent of its sales were concentrated within the new Six and 120 model lines. Appropriately, Packard's advertising pitch was 'Finer Cars at Lower Prices.'

Packards continued to be owned by notables like Bob Hope, Jack Benny, Jean Harlow, Al Jolson, Dick Powell, Irene Dunne, and President Franklin Roosevelt. In fact, Packard proudly noted that Hollywood dealer Earle C. Anthony reported more than 100 major movie stars owned Packards; which certainly didn't hurt the sales of its lower-priced models. Despite having a best-year-ever, the Senior Twelves accounted for just 1,300 units in 1937. The convertible coupe was one of eight body styles in the 1507 Series ranging in price from $3,500 to $5,700 all riding on a 139-inch wheelbase and powered by Packard's 175 horsepower 473.3 cubic-inch V-12.