1951 Mercury Series 1CM Custom Hardtop Coupe Vehicle Profile

1951 Mercury Series 1CM Custom photograph

1951 Mercury Series 1CM Custom photograph

1951 Mercury Series 1CM Custom photograph

1951 Mercury Series 1CM Custom photograph

1951 Mercury Series 1CM Custom1951 Mercury Series 1CM Custom1951 Mercury Series 1CM Custom1951 Mercury Series 1CM Custom
Hardtop Coupe
Upon his discharge from the Navy in 1952, Bob Hirohata began planning his new custom Mercury. After buying a low mileage 1951 Coupe that he found in the San Fernando Valley, he took it to the Barris brothers, and three months later collected his dream, the 'Hirohata Mercury.' Every square inch of the car had been modified. It was the first chopped 1951 Mercury. The B-pillars were cut away and it was converted to a fixed hardtop, then cut 4 inches in the front and 7 in the rear. The rear window was set at a rakish angle and at the front a V-shaped windshield was fitted and the A-pillars were modified to fit the new door shape. The build took 97 days to complete and it took the custom world by storm winning many awards at shows across the country. A couple of years after getting his driving license, the car's current owner bought the car in 1959 and has owned it ever since. It has now been restored and has been shown at custom car events all over the world.


No auction information available for this vehicle at this time.

2020 2
2019 3
2018 1
2017 2
2016 4
2015 1

1951 Mercury Series 1CM Custom Auction Sales

Recent Sales

(Data based on Model Year 1951 sales)
1951 MERCURY CUSTOM COUPE
Chassis#: 51SL90247M
Sold for $88,000
  2020 Barrett-Jackson : Scottsdale, AZ
 
1951 MERCURY CUSTOM SEDAN
Chassis#: 51LA46461M
Sold for $39,600
  2020 Barrett-Jackson : Scottsdale, AZ
 
1951 Mercury Custom
Chassis#: 51SL91978M
Sold for $115,500
  2019 Worldwide Auctioneers : The Corpus Christi Old Car Museum Auction
 
1951 Mercury Custom
Sold for $40,700
  2019 Mecum : Dallas
 
1951 MERCURY SERIES 1CM CUSTOM COUPE
Chassis#: 51SL11178M
Sold for $128,700
  2019 Barrett-Jackson : Scottsdale, Az.
 
1951 Mercury Custom
Sold for $33,000
  2018 Mecum : Indianapolis
 
1951 MERCURY CUSTOM COUPE
Chassis#: 51DA37088M
Sold for $27,500
  2017 Barrett-Jackson : Las Vegas
 
1951 MERCURY CUSTOM CONVERTIBLE
Chassis#: 51LA18523M
Sold for $44,000
  2017 Barrett-Jackson : Scottsdale
 
1951 Mercury Custom Chop Top
Chassis#: 51ME90840
Sold for $21,750
  2016 Leake Auction : Dallas Spring
 
1951 MERCURY CUSTOM TOPLESS ROADSTER
Chassis#: 51SL120032M
Sold for $41,800
  2016 Barrett-Jackson : Palm Beach
 
1951 MERCURY CUSTOM COUPE
Chassis#: 51ME102751M
Sold for $50,600
  2016 Barrett-Jackson : Scottsdale, AZ
 
1951 Mercury Lead Sled
Sold for $42,000
  2016 Mecum : Kissimmee
 
1951 MERCURY CUSTOM
Chassis#: 51ME27890M
Sold for $77,000
  2015 Barrett-Jackson : Reno Tahoe
 

Vehicles That Failed To Sell

1951 Mercury Series 1CM Custom's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1951 Mercury Custom 2018 Mecum : Indianapolis$20,000$50,000$75,000
1951 Mercury Custom 2018 Mecum : Kissimmee$27,000  
1951 Mercury Custom 2017 Mecum : Portland$35,000  
1951 Mercury Custom 2016 Mecum Portland$39,000  
1951 Mercury Custom Convertible 2014 Auctions America : California$37,500  

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Sold for $57,200
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1969 CHEVROLET CAMARO Z/28
Chassis#:124379N562846
Sold for $57,200
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1988 Ferrari 328 GTS
Chassis#:ZFFXA20A4J0075061
Sold for $58,240
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1939 Packard Super Eight Hearse
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1951 Mercury Series 1CM Custom vehicle thumbnail image  1951 Mercury Series 1CM Custom vehicle thumbnail image  
1962 Chevrolet Corvette Roadster
Chassis#:20867S112200
Sold for $57,750
2020 Worldwide Auctioneers : Scottsdale Arizona Auction


Vehicle information, history, and specifications from concept to production.

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