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1951 Mercury Series 1CM Custom background image

1951 Mercury Series 1CM Custom Hardtop Coupe

    1951 Mercury Series 1CM Custom Navigation
    Upon his discharge from the Navy in 1952, Masato 'Bob' Hirohata began planning his new custom Mercury. After buying a low mileage 1951 Coupe that he found in the San Fernando Valley, he took it to the Barris brothers, and three months later collected his dream, the 'Hirohata Mercury.' Every square inch of the car had been modified. It was the first chopped 1951 Mercury. The B-pillars were cut away and it was converted to a fixed hardtop, then cut 4 inches in the front and 7 in the rear. The rear window was set at a rakish angle and at the front a V-shaped windshield was fitted and the A-pillars were modified to fit the new door shape. The body was modified, the corners of the doors and trunk rounded, the dash and glovebox pinstriped by the legendary Von Dutch, and the interior decked out in a custom rolled-and-pleated upholstery job. It was topped off by an 'Ice Green' paint job. The resulting car graced the cover of magazines and today is THE icon of Southern California custom car culture of the 1950s. It is one of 30 vehicles listed on the National Register of Historic Vehicles.

    The build took 97 days to complete and it took the custom world by storm winning many awards at shows across the country.

    A couple of years after getting his driving license, the car's current owner bought the car in 1959 and has owned it ever since. It has now been restored and has been shown at custom car events all over the world.

    No auction information available for this vehicle at this time.

    1951 Mercury Series 1CM Custom Auction Sales

    Recent Sales of the Mercury Series 1CM Custom

    (Data based on Model Year 1951 sales)
    JESSE JAMES 1951 MERCURY CUSTOM COUPE
    Chassis#: AZ396776
    Sold for USD$385,000
      2025 Barrett-Jackson : Scottsdale
     
    1951 Mercury Custom Convertible
    Chassis#: 51la10756m
    Sold for USD$52,800
      2024 Mecum : Monterey
     
    1951 Mercury Custom
    Chassis#: 51la17063m
    Sold for USD$49,500
      2023 Mecum : 2023 Monterey
     
    1951 Mercury Custom
    Chassis#: 51sl26559m
    Sold for USD$68,200
      2023 Mecum : 2023 Monterey
     
    1951 MERCURY CUSTOM SEDAN
    Chassis#: 51SL58507M
    Sold for USD$53,900
      2023 Barrett-Jackson : Scottsdale, Az.
     
    1951 MERCURY CUSTOM COUPE
    Chassis#: AZ388165
    Sold for USD$61,600
      2023 Barrett-Jackson : Scottsdale, Az.
     
    1951 Mercury Custom Convertible
    Sold for USD$26,400
      2023 Mecum : Kissimmee
     
    1951 MERCURY CUSTOM
    Chassis#: 51ME34090M
    Sold for USD$132,000
      2022 Barrett-Jackson : Las Vegas
     
    1951 Mercury Convertible Custom
    Chassis#: 51SL25641M
    Sold for USD$30,800
      2021 RM Auctions : Auburn Fall
     
    1951 Mercury 'Lead Sled' Custom
    Chassis#: 51LA35392M
    Sold for USD$52,800
      2020 RM Sothebys : The Mitosinka Collection
     
    1951 MERCURY CUSTOM SEDAN
    Chassis#: 51LA46461M
    Sold for USD$39,600
      2020 Barrett-Jackson : Scottsdale, AZ
     
    1951 MERCURY CUSTOM COUPE
    Chassis#: 51SL90247M
    Sold for USD$88,000
      2020 Barrett-Jackson : Scottsdale, AZ
     
    1951 Mercury Custom
    Chassis#: 51SL91978M
    Sold for USD$115,500
      2019 Worldwide Auctioneers : The Corpus Christi Old Car Museum Auction
     
    1951 Mercury Custom
    Sold for USD$40,700
      2019 Mecum : Dallas
     
    1951 MERCURY SERIES 1CM CUSTOM COUPE
    Chassis#: 51SL11178M
    Sold for USD$128,700
      2019 Barrett-Jackson : Scottsdale, Az.
     
    1951 Mercury Custom
    Sold for USD$33,000
      2018 Mecum : Indianapolis
     
    1951 MERCURY CUSTOM COUPE
    Chassis#: 51DA37088M
    Sold for USD$27,500
      2017 Barrett-Jackson : Las Vegas
     
    1951 MERCURY CUSTOM CONVERTIBLE
    Chassis#: 51LA18523M
    Sold for USD$44,000
      2017 Barrett-Jackson : Scottsdale
     
    1951 Mercury Custom Chop Top
    Chassis#: 51ME90840
    Sold for USD$21,750
      2016 Leake Auction : Dallas Spring
     
    1951 MERCURY CUSTOM TOPLESS ROADSTER
    Chassis#: 51SL120032M
    Sold for USD$41,800
      2016 Barrett-Jackson : Palm Beach
     

    Mercury Series 1CM Customs That Failed To Sell At Auction

    1951 Mercury Series 1CM Custom's that have appeared at auction but did not sell.
    VehicleChassisEventHigh BidEst. LowEst. High
    1951 Mercury Custom Convertible51la10756m2025 Mecum : Glendale$40,000  
    1951 Mercury Coupe Custom51sl127193m2024 Mecum : Kissimmee$55,000  
    1951 Mercury Coupe Custom51SL16380M2022 RM Sothebys : The Hershey Auction $60,000$80,000
    1951 Mercury Custom Woody Wagon 2022 Mecum Indy$70,000  
    1951 Mercury Coupe Custom351SL10490292021 RM Sothebys : Hershey $60,000$80,000
    1951 Mercury Custom Coupe 2021 Mecum : Dallas$67,000  
    1951 Mercury Custom Coupe0372H51494022021 Mecum : Monterey$55,000$90,000$100,000
    1951 Mercury Custom 2018 Mecum : Indianapolis$20,000$50,000$75,000
    1951 Mercury Custom 2018 Mecum : Kissimmee$27,000  
    1951 Mercury Custom 2017 Mecum : Portland$35,000  
    1951 Mercury Custom 2016 Mecum Portland$39,000  
    1951 Mercury Custom Convertible 2014 Auctions America : California$37,500  

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    1951 Mercury Series 1CM Custom

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