1951 Mercury Series 1CM Custom

History

An automobile marque of the Ford Motor Company, Mercury was founded in 1939 with the purpose to market entry-level-luxury vehicles that were slotted in between Ford-branded regular models and Lincoln-branded luxury vehicles. All Mercury models are today based on Ford platforms. The Mercury name is derived from ‘messenger of the gods' of Roman mythology. In the beginning years, Mercury was known for performance.

The 1950 full-size near-luxury car Mercury Monterey represented a choice that the Ford Motor Company had to make. At the time General Motors and the Chrysler Corporation were producing a plethora of ‘hardtop convertibles' and Ford realized that it couldn't convert its year-old bodies into hardtop models at a reasonable cost. Determined not to stand idly by as GM and Chrysler attempted to dominate the car market with its attractive new pillarless coupes.

Ford decided that the only solution was to customize existing two-door bodies into a new line of specialty models. These included the Ford Crestliner, Lincoln Capri and Lido, and the Mercury Monterey.

All of these vehicles were developed from the same formula with grained top coverings that were harmonized with a very limited number of pain colors. Color-coordinated interiors also matched the external theme, while special trim and badging were used both inside and out.

Responsible for the Mercury Monterey's special touches, William Schmidt took over the design work. A choice of either canvas or vinyl roof coverings were offered on the all new custom coupe, along with either fabric-and-leather or all-leather seats. A deluxe steering wheel was showcased, and bright trim edged the windows on the inside.

The base price of a 1950 Mercury Monterey was $2,146. Mercury's flagship sedan from 1950 through 1974, the classic ‘Monterey' was considered to be '4,000 lbs. of Pure Decadence.' Still coveted even today, the sleek lines of those earlier models makes the Monterey a popular collectable classic.

Featuring the same chassis and running gear used on all other Mercurys, the Monterey featured a 118-inch wheelbase that ran between coil-and-wishbone suspension up front and leaf springs under a live axle in the rear. Achieving 110 bhp, the Monterey received its power from an L-head V-8 that displaced 255.4 cubic inches.

In early 1951, Ford decided to replace the Crestliner with the first hardtop, regardless of the cost. For 1952 Mercury and Lincoln came out with all-new bodies that were designed to include hardtops.

The Monterey name continued on, but on a premium series of Mercury's in three body styles. The Monterey later shared the same body style with the slightly more upscale Marquis, the Montclair, and the Park Lane. After the 1968 model year, the Montclair and Park were eliminated from the lineup. The Marquis-Monterey body eventually shared the same body as the Ford Galaxie, the Ford Custom and the Ford LTD.


From 1961 through 1963, the Mercury Monterey was sold in Canada as the Mercury Meteor. Available in three trim lines, the Meteor was sold as the LeMoyne, the Montcalm and Rideau. After the United States Monterey was retired, Canadian Meteors were still marketed from 1964 until 1976. They were re-badged Marquis models following the deletion of the U.S. model Monterey in 1974.

The Monterey nameplate was resurrected in 2004 for a minivan, though it was essentially a re-badged Ford Freestar with more features and newly modified cosmetic features. The Monterey comes with a high level of equipments and several styling cues from Mercury. These minivans were made to fill the gab in Mercury's vehicle lineup following the discontinuation of the Mercury Villager. Offered in only one trim level, for 2006 Mercury Monterey was offered in the fully-loaded Luxury edition.

The Luxury edition was featured in front-wheel drive, and is powered by a 4.2 liter V6 engine that was matched with four-speed automatic transmission and anti-lock braking system. The inside of the Monterey featured amazing standard features such as cloth upholstery, dual-zone air conditioning, first and second row captain's chairs, power sliding doors, tilting steering wheel and much more.

The all new Monterey also came with a great safety warranty. Standard occupant-sensing front passenger airbag, heated power-adjustable side mirrors that featured built-in warning/turn signals, perimeter anti-theft system, and Safety Canopy curtain and side-impact air bags. Optional features were Traction Control and Advancetrac electronic stability control.

By Jessica Donaldson

1951 Vehicle Profiles

1951 Mercury Series 1CM Custom vehicle information

Hardtop Coupe

Upon his discharge from the Navy in 1952, Bob Hirohata began planning his new custom Mercury. After buying a low mileage 1951 Coupe that he found in the San Fernando Valley, he took it to the Barris brothers, and three months later collected his drea....[continue reading]

1951 Mercury Series 1CM Custom vehicle information

Convertible

George Barris built this 1951 Mercury convertible for Fred Rowe in 1953. The finished car appeared on the cover of Rod & Custom as the 'Mercury of the Month' in August that year. Barris chopped the windshield and door glass by 4 inches and tas....[continue reading]

1951 Mercury Series 1CM Custom vehicle information

Hardtop Coupe

This 1961 Mercury custom was modified over a three year span beginning in 1997 and borrowing parts from a wide range of automobiles. To start, the car's front suspension is swapped in from a 1972 Chevrolet Nova, retrofitted with disc brakes; the rear....[continue reading]

Hardtop Coupe
 
Convertible
 
Hardtop Coupe
 


Concepts by Mercury

Similarly Sized Vehicles
from 1951



Recent Vehicle Additions

Performance and Specification Comparison

Model Year Production

#1#2#3Mercury
1956Chevrolet (1,567,117)Ford (1,408,478)Buick (572,024)327,943
1955Chevrolet (1,704,667)Ford (1,451,157)Buick (738,814)329,808
1954Ford (1,165,942)Chevrolet (1,143,561)Plymouth (463,148)259,305
1953Chevrolet (1,346,475)Ford (1,247,542)Plymouth (650,451)305,863
1952Chevrolet (818,142)Ford (671,733)Plymouth (396,000)172,087
1951Chevrolet (1,229,986)Ford (1,013,381)Plymouth (611,000)310,387
1950Chevrolet (1,498,590)Ford (1,208,912)Plymouth (610,954)293,658
1949Ford (1,118,308)Chevrolet (1,010,013)Plymouth (520,385)301,319
1948Chevrolet (696,449)Ford (430,198)Plymouth (412,540)50,268
1947Chevrolet (671,546)Ford (429,674)Plymouth (382,290)85,383
1946Ford (468,022)Chevrolet (398,028)Plymouth (264,660)86,608

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