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1954 Mercury Monterey

The Mercury models of the early 1950s shared many design similarities to its larger sibling, the Lincoln. The Mercury automobiles rested on a shorter wheelbase and the design introduced in 1952 was carefully updated over the following two years, with 1954 models receiving an updated grille with larger bullet-style bumper guards and a new Y-block overhead-valve V8 engine that was based on the Ford design but larger and with a standard four-barrel carburetor, producing 161 horsepower. Another 1954 introduction was the Sun Valley body style, which was a standard Monterey Hardtop Coupe fitted with a Plexiglas section over the front half of the roof.

The 1954 Mercury lineup consisted of the Custom Series and the Monterey. Body styles on the custom included a hardtop coupe, a two-door sedan priced at $2,200, and a four-door sedan listed at $2,250. The Monterey series had its name written in chrome above the side trim on the rear fender, a medallion on the front fender near the tip of the side chrome spear, chrome rocker panels, and fender skirts. Body styles included a sedan listed at $2,335, the $2,450 two-door hardtop coupe, a convertible priced at $2,610, and a station wagon ($2,775). The hardtop coupe and sedan were both popular, with 79,533 and 65,995 sales respectively. The convertible had 7,293 sales and the Sun Valley Hardtop had 9,761 sales. 11,656 examples of the station wagon with simulated wood trim were produced.

A three-speed manual transmission was standard and overdrive and Merc-O-Matic were optional. Additional options included power brakes, power steering, heater, radio, whitewall tires, Solex glass, and a four-way power seat.


by Daniel Vaughan | Sep 2020

Related Reading : Mercury Monterey History

An automobile marque of the Ford Motor Company, Mercury was founded in 1939 with the purpose to market entry-level-luxury vehicles that were slotted in between Ford-branded regular models and Lincoln-branded luxury vehicles. All Mercury models are today based on Ford platforms. The Mercury name is derived from messenger of the gods of Roman mythology. In the beginning years, Mercury was known for....
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1954 Mercury Monterey Vehicle Profiles

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Performance and Specification Comparison

Price Comparison

1954 Monterey
$2,775-$18,050
1954 Mercury Monterey Price Range: $2,335 - $2,775

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Monterey

Specification Comparison by Year

Year
Production
Wheelbase
Engine
Prices
118.00 in.
8 cyl., 255.40 CID., 110.00hp
$1,870 - $3,412
35,021
118.00 in.
8 cyl., 255.40 CID., 112.00hp
$2,113 - $2,365
156,339
118.00 in.
8 cyl., 255.40 CID., 125.00hp
8 cyl., 256.00 CID., 162.00hp
$2,130 - $2,590
174,238
118.00 in.
8 cyl., 256.00 CID., 162.00hp
$2,335 - $2,775

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