1954 Mercury Monterey HardTop Coupe Vehicle Profile

1954 Mercury Monterey
HardTop Coupe
From 1950 thru 1954, many automobile manufacturers and enthusiasts raced in the La Carrera Panamericana race - the Mexican Road Race. This brutal, grueling race was a race over many miles of open roads that challenged both driver and vehicle. In 1988, a scaled down version of the race was revived.

This car was built to race in the Turismo Mayor class for the pre-1955 American sedans with original bodywork and OHV V-8 engines, beginning with the 1989 race. The engine, which was originally a 351, was fitted with a 302 and given several modifications.

The car was raced during several years with the owner, Dr. Peter Frank, finally emerging victorious in the 1992 event. The car is currently on display at the National Automotive and Truck Museum of the United States located in Auburn, Indiana.


By Daniel Vaughan | Jul 2009

No auction information available for this vehicle at this time.

2019 4
2017 3
2016 5
2015 6
2014 3
2013 4
2012 5
2011 2
2010 5
2009 6

YearAvg. SaleHigh Sale# of Sales
2019$42,625$51,7004
2017$33,083$59,8503
2016$38,030$110,0005
2015$27,033$40,7006
2014$30,543$68,7503
2013$31,913$49,5004
2012$50,040$82,5005
2011$45,100$66,0002
2010$43,385$118,2505
2009$43,783$108,9006

Recent Sales

(Data based on Model Year 1954 sales)
1954 MERCURY MONTEREY CONVERTIBLE
Chassis#: 54SL85593M
Sold for $51,700
  2019 Barrett-Jackson : Palm Beach
 
1954 Mercury Monterey Sun Valley
Sold for $46,200
  2019 Mecum : Houston
 
1954 Mercury Monterey Station Wagon
Chassis#: 54LA29190M
Sold for $48,400
  2019 RM Sothebys : Fort Lauderdale
 
1954 Mercury Monterey Sun Valley
Sold for $24,200
  2019 Mecum : Kissimmee
 
1954 MERCURY MONTEREY SUN VALLEY 2 DR
Sold for $59,850
  2017 McCormick's Auction # 63
 
1954 MERCURY MONTEREY
Sold for $18,500
  2017 Leake - Tulsa
 
1954 MERCURY MONTEREY
Chassis#: 54SL28692M
Sold for $20,900
  2017 Barrett-Jackson : Scottsdale
 
1954 Mercury Monterey
Chassis#: 54LA30224M
Sold for $14,000
  2016 Mecum : Anaheim
 
1954 MERCURY MONTEREY
Chassis#: 54SL40493M
Sold for $18,150
  2016 Barrett-Jackson : Las Vegas
 
1954 MERCURY MONTEREY CUSTOM HARDTOP
Chassis#: 54ME23802M
Sold for $110,000
  2016 Barrett-Jackson : Scottsdale, AZ
 
1954 Mercury Monterey Convertible
Sold for $25,000
  2016 Mecum : Kissimmee
 
1954 Mercury Monterey Convertible
Sold for $23,000
  2016 Mecum : Kissimmee
 
1954 Mercury Monterey Custom
Sold for $19,500
  2015 Mecum : Austin
 
1954 Mercury Monteray
Sold for $11,000
  2015 Carlisle Auctions: Lakeland Fall Auction
 
1954 Mercury Monterey Sun Valley Coupe
Chassis#: 54SL28589M
Sold for $33,000
  2015 RM Sotheby's : Motor City Auction
1954 Mercury Monterey image  1954 Mercury Monterey image  
1954 MERCURY MONTEREY WOODY WAGON
Chassis#: 54WA49796M
Sold for $40,700
  2015 Barrett-Jackson - Palm Beach
 
1954 Mercury Monterey Convertible
Sold for $30,000
  2015 Mecum - Rogers'Classic Car Museum 2015
 
1954 Mercury Monterey Woody Wagon
Sold for $28,000
  2015 Mecum - Rogers'Classic Car Museum 2015
 
1954 Mercury Monterey Custom Coupe
Sold for $68,750
  2014 Auctions America - Auburn Fall
 
1954 Mercury Monterey Four-Door Sedan
Sold for $4,730
  2014 Auctions America - Auburn Fall
 

Vehicles That Failed To Sell

1954 Mercury Monterey's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1954 Mercury Monterey Sun Valley54ME49045M2019 Bonhams : Tupelo Auction $30,000$60,000
1954 Mercury Monterey Sun Valley 2019 Mecum : Kissimmee$22,000$20,000$25,000
1954 Mercury Monterey 2018 Carlisle Auction : Fall Carlisle   
1954 Mercury Monterey Sun Valley54SL83083M2018 RM Auctions : Auburn Fall   
1954 Mercury Monterey 2018 Mecum : Indianapolis$14,000  
1954 Mercury Monterey Sun Valley Hardtop 2017 Collector Car Toronto Fall Classic$44,000  
1954 Mercury Monterey Custom Coupe 2014 Auctions America : California$60,000  
1954 Mercury Monterey54SL87055M2013 Mecum Auction Anaheim 2013$12,000  
1954 Mercury Monterey 2013 Silver Auction Ft McDowell, Arizona$15,000  
1954 Mercury Monterey Coupe 460 CI, Automatic 2012 Mecum St Charles, Il$5,000  
1954 MERCURY MONTEREY 2 DOOR HARDTOP 2011 Auctions America Fall Carlisle$27,000  
1954 MERCURY MONTEREY HARD TOP 2011 Auctions America Fort Lauderdale$29,000  
1954 Mercury Monterey 2-Door 2011 Mecum Auctions Kissimmee, FL Auction$23,000  
1954 Mercury Monterey 4-Door 2011 Mecum Auctions Kissimmee, FL Auction$9,750  
1954 Mercury Monterey 2-Door 2011 Mecum Auctions Kissimmee, FL Auction$15,000  
1954 Mercury Monterey Hard Top 2010 RM Auctions Classic Car Auction of Michigan$26,000  
1954 Mercury Monterey Two Door Hardtop 2009 Collector Cars of Fort Lauderdale$13,000  
1954 MERCURY MONTEREY 2DR COUPE 2008 Palm Springs Exotic Car Auctions February 2008$12,250  
1954 Mercury Monterey 2003 Michigan Fall Classic Car Auction$3,500  
1954 MERCURY MONTEREY 2 DOOR HARD TOP 2003 Kruse Auction Auburn, IN$0  
1954 MERCURY MONTEREY WOODY WAGON 2002 Kruse Auction Auburn, IN$24,000  
1954 MERCURY MONTEREY TWO DOOR HARDTOP 2001 Kruse Auction Branson, MO$11,000  
1954 MERCURY MONTEREY WOODY WAGON 2001 Kruse Auction Ft. Lauderdale, FL$27,500  

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Vehicle information, history, and specifications from concept to production.

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