1933 LaSalle 345-C Convertible Coupe

The LaSalle brand was publicly introduced on March 5th, 1927. The LaSalle brand, a part of General Motors, was intended to fill a void in the price gap between Buick and Cadillac. They were an entirely separate marque created to complement the top-of-the-line Cadillac. They were attractively priced at about $3,000 and were slightly less conservative than their Cadillac siblings, although built to the same high standards of manufacturing. Almost immediately, the LaSalle brand was a sales success. Much of this was attributed to the design talents of Harley Earl. LaSalle was his first project at GM and remained a close personal project through the 14 years the marque was produced.

After 14 years in production, the division was closed due to the onset of World War II, and even though it had been a sales success in the early 1930s, it failed to improve upon its past success over the years.

This particular example is one of 146 LaSalle Convertible Coupes produced in 1933. The current owner acquired the car in 2009. It spent twenty-four years in Dr. Barbara Atwood's collection. At some point in its history, it was given a restoration. The current owner had the work re-freshened, including new paintwork, refinished wire wheels, and a new convertible top.

This car has period-correct items such as the Trippe driving lights, a correct winged bird radiator mascot, dual side-mounted spares with metal covers, and an AM radio in the dashboard's center.

By Daniel Vaughan | Dec 2017