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 LaSalle 345-C photo

1933 LaSalle 345-C

The LaSalle automobiles were publically debuted on March 5th of 1927 and were manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. They had a stylish appearance, the most advanced mechanicals available on an American car, and backed by the reputation and experience of General Motors. They were intended to fill a void in the price gap between Buick and Cadillac. With prices of around $3,000, they were positioned to appeal to customers who were seeking something less conservative than a Cadillac. They were almost immediately a sales success, attributed to the design talents of Harley Earl. LaSalle was his first project at General Motors and through the 14 years of existence, Earl kept close tabs on his project. Many new ideas and concepts were implemented on the LaSalle line prior to any introduction on any of the Cadillacs.

Most of the features found on the Cadillac could be found on the 1933 LaSalle models. This included a new radiator grill, skirted fenders, vacuum assisted brakes, and no-draft ventilation. The monogram bar was no long part of the LaSalles, the wheelbase was shortened by four-inches, and the price was decreased by around $500 for each bodystyle.

The 345-C models had a wheelbase size of 130- or 136-inches. There was one Fleetwood bodystyle available, a Town Coupe, and seven Fisher bodies.

Power was from an L-head 90-degree eight-cylinder engine that displaced 353 cubic-inches and produced 115 horsepower. There was a selective synchromesh three-speed transmission with twin disc clutch.


by Daniel Vaughan | Jan 2020
Vehicle Profiles
1933 LaSalle 345-C vehicle information

Convertible Coupe
Coachwork: Fisher

Engine Num: 2001034

The LaSalle brand was publicly introduced on March 5th of 1927. The LaSalle brand, a part of General Motors, was intended to fill a void in the price gap between Buick and Cadillac. They were an entirely separate marque created to complement the top-....[continue reading]

1933 LaSalle 345-C vehicle information

Pick-Up

This particular vehicle is a LaSalle 345-C Pickup. The owner believes it is the only one ever produced. Its body tag is 33-668, which was a Convertible Coupe with coachwork by Fisher.....[continue reading]

1933 LaSalle 345-C vehicle information

Convertible Coupe
Coachwork: Fisher

In the late 1920s, companion cars were all the rage at General Motors. Buick had Marquette. Oldsmobile offered Viking. Oakland featured Pontiac, and Cadillac had the stylish LaSalle. By 1932, both Marquette and Viking had been dropped; Oakland, too, ....[continue reading]

1933 LaSalle 345-C vehicle information

Town Sedan
Coachwork: Fisher

Chassis Num: 2/1/5003
Engine Num: 2000449

This LaSalle Five-Passenger Town Sedan by Fisher was ordered by General Motors of Canada, Ltd. on January 5th of 1933. It was shipped to Oshawa, Ontario on January 10th and was finished Quebec Gray and Arlington Gray and equipped with fender wells, s....[continue reading]

Convertible Coupe by Fisher
 
Pick-Up
 
Convertible Coupe by Fisher
 
Town Sedan by Fisher
Chassis #: 5003-2-1 


Concepts by LaSalle

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from 1933



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1933 345-C
$2,645-$25,545
1933 LaSalle 345-C Price Range: $2,245 - $2,645

Model Year Production

#1#2#3LaSalle
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)15,501
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)32,005
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)13,004
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)8,653
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)7,218
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)3,381
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)3,290
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)10,103
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)11,005
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)22,961
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)14,806

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