1912 Pierce-Arrow Model 36 Runabout

This 1912 Pierce-Arrow Model 36 Runabout carried a factory price of $4000 and was equipped with a six-cylinder 386.4 cubic-inch engine capable of producing 36 horsepower. The Pierce automobiles were very durable and popular with many professionals including physicians who needed reliable transportation. When Pierce began production they used a French-built De Dion-Bouton engine and later switched to a design of their own making.

In 1909 the company changed its name to Pierce-Arrow, following the success of the Great Arrow models which had been produced from 1904 through 1908. The high-quality luxury cars continued and were purchased by those who had wealth and style.

By 1912 there were three six-cylinder models offered. The entry Model 36 Runabout was powered by a 36-horsepower engine and had an extra 'mother-in-law' seat, also known as a 'dickey'. The second option was the 48-horsepower engine while the top of the line engine was the 66-horsepower option.

There were 1,453 vehicles produced in 1912 by Pierce-Arrow. Its tail lamps and hexagon-shaped side were courtesy of Robert H. Dawley. Dawley had been working with Pierce-Arrow for a number of years and was responsible for many of its exquisite and prominent features.

The average salary in 1912 was nearly $600. With the Model 36 costing nearly $4000, these vehicles were for select clientele.

By Daniel Vaughan | May 2006